December 7, 2022


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Hello Newsletter Readers,

It's been a busy winter season in downtown Boulder. From switching on the holidays with our annual display of lights on November 20 to the Lights of December Parade this past Saturday, we hope that you have been able (or will be able to) come downtown to soak in all of the magic this wonderful time of year.

There is still a lot happening this month like Freezie Fest, Snow Much Fun Virtual (AR) Experiences and the first ever Ugly Sweater Bar Tour. Check out our Things To Do Downtown blog for more activities, and keep an eye on our event calendar for festive happenings throughout the district.

As a friendly reminder from Boulder PD, wherever you are shopping and dining this season, be sure to lock everything up and do not leave valuables in vehicles in plain sight. Always stay aware of your surroundings and don't be distracted on your phone talking/texting!

Now grab your calendar and keep reading for all the latest downtown news!

Last newsletter we asked about your favorite Thanksgiving food - the top answer was all the sides! This week, we have gift giving on the mind...

How early do you complete your holiday shopping?
Before Thanksgiving
During Small Business Saturday
Last Minute

News You Can Use

Freezie Fest

December 10 I 11 am - 3 pm

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Join us on Saturday, December 10 for a celebration of winter and all things snowmen! Freezie Fest is a snowman extravaganza including FREE train rides (weather permitting), visits with Santa and Reindeer Games (crafts and other activities) for all.  

While you're downtown - don't forget to play Find Freezie to enter for a chance to win one of several $25 Downtown Boulder Gift Cards! We encourage children (and adults!) of all ages to participate. Now through December 23, find a Freezie in participating downtown businesses and scan his QR code. Fill out a short form to be entered to win in WEEKLY drawings! No phone on you? No problem! The Visitor Information Center (1303 Pearl St.) will have an enter-to-win box for those seeking a non-digital option.

All Things Snowmen!

St. Nick on the Bricks

Saturdays throughDecember 24 I 11 am - 2 pm

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Kids of all ages can visit with Santa for FREE outside on the 1300 Block of the Pearl Street Mall. St. Nick on the Bricks runs Saturdays through December 24 from 11 am - 2 pm. Bring your list and a camera to capture priceless holiday memories! 

Join us this season by supporting Community Food Share now or when you come down to visit with Mr. Claus. We'll be collecting non-perishable food items onsite and donations online for our local food bank fighting hunger in Boulder and Broomfield Counties.

Meet St. Nick

Ugly Sweater Bar Tour

December 16 I 4 - 6 pm

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Ugly sweaters have never been so stylish! Grab your friends and co-workers, throw on your ugliest sweater and head downtown on December 16 to enjoy festive drink specials from 4 - 6 pm at participating bars.

At Ash'Kara, make it merry and bright with $6 Happy Hummus & Pita, $2 off their special “Caroler's Cosmo” holiday cocktail, $2 off wines by the glass and an $8 AK Old Fashioned. Then, hop over to Avanti Boulder to sip on a $12 Pumpkin Spice Espresso Martini (vodka, pumpkin, coffee and coffee liqueur). And don't forget about R Gallery + Wine Bar, where an ugly sweater will get you half priced beer, wine and specialty cocktails.

With plenty of cheer to go around, this Ugly Sweater Bar Tour is not one to miss!

Get Festive!

Holiday Gift Guide + Post Holiday Sales

December 2022

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The 2022 Downtown Boulder Holiday Gift Guide has arrived! Discover gift ideas from local retailers, like Spiritiles from Art Source International (pictured), antique jewelry from Classic Facets and cookie boxes from Süti & Co. With over 80% locally owned and operated retailers in the downtown district, there are plenty of unique gift options to choose from this holiday season!

If you're still struggling with a hard-to-gift person, consider a Downtown Boulder Gift Card valid at over 100 shops and restaurants throughout downtown Boulder. Available in denominations from $10 to $500, the gift card is a one size fits all gift! 

And mark your calendars for Post Holiday Sales beginning December 26! With over 45 participating retailers, you can find great deals downtown after the holiday season ends.

Shop Small

Snow Much Fun Virtual (AR) Experiences

Now - January 31, 2023

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Explore downtown Boulder through a new lens as you adventure through a self-guided augmented reality (AR) tour of the district. Look for 'Snow Much Fun' signage on each block of the Pearl Street Mall as well as the East End and West End and throughout the Civic Area (near the library) and scan the QR codes with your camera phone to access fun filters via Instagram. Follow along on this winter wonderland trail and meet snowmen, narwhals and more as you go!

Snap and share photos with friends, and be sure to tag @downtownboulder on Instagram to have your winter adventures re-shared!

Take the Tour!

Job Openings

Interested in working downtown? Many businesses are hiring! Check out open positions at Allbirds, Bramble & Hare, ND streetBAR and more!

Find Jobs
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Shopping Specials

Winter is here and it's time to stock up on sweaters, boots and more cold weather apparel! Explore our monthly shopping specials page to discover deals at your favorite downtown stores, and keep an eye out for Post Holiday Sales beginning December 26!

Let's Shop!
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Foodie Friday

If you love local coffee shops, rooftop bars, good eats or food specials, then check out Foodie Friday! Updated weekly, this food blog gives you all the latest news about where and what to eat downtown. Dig in!

Time to Eat!
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Things To Do Downtown

Are you someone that always likes to have your calendar mapped out? Check out the Things To Do Downtown blog, where we give you all the dates and activities to fill your social schedule each month!

Get Busy!
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This beautiful autumn scene is painted on the back of a building known for their savvy with finances...know where to find this colorful alley door downtown?

Email your answer to with the subject line "Found Downtown" by December 20 for a chance to win a $25 Downtown Boulder Gift Card. Congrats to Karen, our last Found Downtown winner! The correct answer was: The 1100 Block!