• Mark your calendar for these upcoming virtual downtown business events:
Tues Jan 26 | Noon ~ Restaurateur Peer Circle
downtown restaurant owners connecting to support one another

Wed Jan 27 | 1:00PM ~ 1100 Block Peer Circle
discuss how to manage our shared streets & sidewalks in both the short & long-term

Tues Feb 2 | 8:30AM ~ Downtown Recovery Meeting:

Tues Feb 2 | 11:00AM ~ Downtown Recovery Meeting:

with SCPD, Downtown Outreach Workers and more!

  • Apply for PPP funding!
  • Feature your business on Discover Downtown
  • Sign up for 1:1 social media coaching
  • Get online! Getvirtual.org, ShopSantaCruzCounty.org and Instock.com can help!
  • Stay Home Order continues: 6.6% ICU capacity in the Bay Area Region
Payroll Protection Program Re-Opens
The Small Business Administration's Payroll Protection Program has re-opened and many lenders are now accepting applications for both first-time and qualified second-round draws. Nonprofits can apply. Contact your business bank for advice, or use Lender Match to connect with a lender. If you need additional assistance, we recommend scheduling a free one-on-one consultation with the Santa Cruz Small Business Development Center.
Sign up for Discover Downtown
Discover Downtown is a new weekly video series hosted by local influencer Nativo Gonzalez. Each week Nativo is highlighting a different downtown establishment with a quick interview inside your business to give visitors an opportunity to learn about your brand. Videos stream on all Downtown Santa Cruz social media accounts. Sign up your business to be highlighted! 
Sign up for 1:1 Social Media Coaching
Enhance your brand's online visibility! Start with a free 20 minute customized consultation on your online presence. Learn basic skills like posting stories, using hashtags, and creating a content calendar. Sign up here for your consult with one of the Downtown Association's marketing partners! 
Get your business, gift cards, and inventory online!
GetVirtual.org | Having a hard time pivoting during the pandemic? Need help getting your business online? Want to update your POS system? Getvirtual.org can pair you up with a tech savvy local college student who wants to help for free!

RideOuttheWave.org | ShopSantaCruzCounty.org is a one-stop-shop for buying Santa Cruz County gift cards online that is still being promoted by our partners at Visit Santa Cruz. If you haven't already, sign up here to make sure your gift cards are included so fans of Santa Cruz can easily find them!

In Stock | In Stock will help you get your inventory online to help you attract online shoppers supporting local businesses. Have you seen Downtown Santa Cruz's In Stock page? Sign up now! 
Stay Home Order: Weekly Update
The Bay Area Region's intensive care unit (ICU) availability is 6.6% as of yesterday. Because ICU capacity is below 15%California's Regional Stay Home Order remains in effect.

We will continue to monitor our region's ICU capacity and update you weekly. The Stay Home Order lasts until our ICU availability rises above 15%. You can also see the data here: https://covid19.ca.gov/ (hover your mouse over the map of California to see the ICU figures.
Is your Downtown business hiring? SUBMIT A JOB HERE

Current list of DOWNTOWN JOBS HERE


Join the Downtown Business SLACK channel to stay in communication with members!

Sent to you by your friends at the Downtown Association of Santa Cruz!

Executive Director | Jorian Wilkins
Director of Operations | Sonja Brunner
Marketing Partner | Shiri Gradek