• ENTERING PURPLE WIDESPREAD TIER
  • Update your Operating Hours, Curbside Pickup, Delivery, Gift Certificate, and Online Shopping info!
  • Fri, Nov 20 | County COVID-19 Town Hall for Local Employers
  • Tues, Nov 24 | Restaurateur Peer Circle
  • Join Board & Subcommittee Meetings: Help Downtown Recover!
Santa Cruz Moves to Purple Widespread Tier
At noon today, the Governor's office announced new restrictions to control the increasing spread of coronavirus in California. Purple Tier restrictions effective tomorrow for Santa Cruz County include:

  • Restaurants | outdoor only
  • Retail | 25% indoor capacity
  • Bars | closed (unless serving food)
  • Hair salons & barber shops | open with restrictions
  • Fitness clubs | outside only
  • No indoor gatherings
Update Your Operating Info!
No matter what, we are advertising #ShopSantaCruz2020 on TV, radio and online to keep sending customers to your business! We are encouraging our neighbors to shop local, early and often, in person and online, to help our downtown business survive and thrive this holiday season. Checkout your custom listing here (use the search bar to save time!) As we enter new purple tier restrictions, be sure to let us know about any changes to your store hours, online shopping, curbside pickup and delivery options. Email us your updates!
Friday, Nov 20, 2pm | COVID-19 Town Hall for Local Employers
With local COVID-19 cases on the rise, many employers are concerned about the health and safety of customers and staff. Local employers are invited to join Santa Cruz County Public Health officials for a free, virtual town hall to learn about current and future workplace issues related to managing the coronavirus pandemic, including:

  • What resources are available for local employers?
  • What resources are available for employees?
  • What is Santa Cruz County Public Health's role?
  • What is AB 685 and what does it mean for you?
  • What should you do if you have a workplace exposure?

The town hall with be held Friday, Nov. 20, from 2 PM - 3PM. The format will include a presentation and question and answer period, and is open to all local employers.

Click here to join. Online participation is strongly encouraged to access visual materials. However, employers may also call 916-318-9542 to listen in. Use conference ID 984607670#.

Tuesday, Nov 24, Noon | Downtown Restaurateur Peer Circle
The Downtown Association of Santa Cruz is now hosting a monthly Peer Circle for member restaurateurs on the last Tuesday of each month at noon. The goal is simple: to connect downtown restaurant owners to each other to support one other! In our kick-off meeting we covered topics like outdoor expansion areas, seasonal and COVID affected revenues, and delivery service challenges. Mark your calendar for next Tuesday, November 24 at Noon. Meeting link.

Downtown Association Board & Committee Meetings
The Downtown Association's regular Marketing, Finance, and Social & Legislative committee meetings as well as our monthly Board meetings are open to all members. Find the updated meeting calendar, zoom links to join, and prior board meeting minutes here. The Board does not meet in December. We resume in January. Want to volunteer to serve on a committee? Our downtown needs all the help we can get! Contact Executive Director Jorian Wilkins to get involved in our recovery!
Is your Downtown business hiring? SUBMIT A JOB HERE

Current list of DOWNTOWN JOBS HERE


Join the Downtown Business SLACK channel to stay in communication with members!

Sent to you by your friends at the Downtown Association of Santa Cruz!

Executive Director | Jorian Wilkins
Director of Operations | Sonja Brunner
Marketing Partner | Shiri Gradek