Downtown Business Owners,
As Central New York continues to meet New York State benchmarks for a phased re-opening, business owners must consider an additional factor in their re-opening plans:
After two months of socially distant shopping, dining, and socializing, consumer behavior has changed. What was once a quick trip to the store now becomes a series of decisions weighing personal comfort and safety with consumer convenience and choice. Even as businesses are beginning to reopen, customers are still adjusting to “a new normal” of how to interact in public.
What can businesses do to cultivate consumer confidence?
The number one tool at your disposal is communication with your customers. While all businesses (essential and non-essential) must complete and submit a
Business Safety Plan
to New York State before reopening, the state does not communicate these safety protocols to your customers.
It’s up to
to reassure your customers by communicating your safety plans directly to them.
How can businesses communicate their safety plans to customers?
The easiest way to provide insights into your new protocols is to
post photos and updates
to social media and customer email lists.
Show and tell
your customers the steps you’re taking to keep them safe.