In the age of COVID-19, when so many of our businesses are reworking their business models for take-out, social distancing, and masked shopping,
includes small steps businesses can take to reach a new audience. If you’re a retailer or a restaurant, stand across the street and take a new look at your storefront: Is the “Open” sign visible from the street? Have you propped open the front door so customers don’t have to touch the doorknob to enter? How about a doggy bowl signaling that four-legged friends are welcome at outdoor tables? And don’t forget the sidewalk chalk – it’s a great tool to reach customers (no permit required)!