Downtown Worcester Business Improvement District Welcomes 
Local Entrepreneur Victoria Mariano as its New Program Director 
Media Contact:
Lisa Malo, Marketing & Communications Manager       
Downtown Worcester BID                            
508-622-3050 x4, [email protected]

WORCESTER, MA The Downtown Worcester Business Improvement District (BID) is proud to announce the appointment of Victoria Mariano as its new Program Director. In this role, Mariano will oversee a number the BID’s current programs, including its efforts focused on placemaking, beautification, safety and hospitality. She will also be responsible for developing and implementing new programs and initiatives to further enhance the downtown area, driving growth and community engagement. 

With a background in entrepreneurship, Mariano brings a wealth of experience to the role. She previously owned and operated the iconic Bull Mansion, a popular restaurant and event space in Downtown Worcester. She also currently owns Electric Haze, a Canal District music venue and lounge that has become a local favorite for its diverse range of creative programming and events. 

Mariano's entrepreneurial spirit and dedication to community development align with the Downtown Worcester BID's mission to promote economic growth and vitality in the area. As a graduate of Clark University, she has a deep understanding of the Worcester community and is committed to contributing to its continued success. 

"I am thrilled to join the Downtown Worcester BID team as Program Director," said Mariano. "I am passionate about the city and its potential, and I look forward to working with local property owners, businesses, and community partners to develop innovative programs and initiatives that will help drive growth and make Downtown Worcester an even more vibrant and exciting place to be." 

Mariano's appointment comes at a crucial time for the Downtown Worcester BID, as it works to revitalize the area and engage the community in new ways in the wake of the COVID-19 pandemic. Her expertise and leadership will be instrumental in helping to re-energize Downtown and create new opportunities for businesses and residents alike. 

"We are excited to welcome Victoria to our team," said Evelyn Darling, Executive Director of the Downtown Worcester BID. "Her experience as an entrepreneur, commitment to community development, and passion for Downtown Worcester make her the ideal candidate to lead our program initiatives. We look forward to working together to make Downtown Worcester an even better place to live, work, and play."
For more information about the Downtown Worcester Business Improvement District and its programs, please visit
Victoria Mariano, Downtown Worcester Business Improvement District Program Director
About Downtown Worcester Business Improvement District
Downtown Worcester Business Improvement District is a nonprofit organization established in 2018 to sustain momentum in the heart of Downtown Worcester. The result of a comprehensive community-based effort, the organization represents the owners of more than 100 properties and seeks to create a unique sense of place through enhanced investment and development, establishing and sustaining a vibrant, welcoming, and economically viable district for all.