Fasten your seatbelts and get ready to be amazed by the sheer magnitude of success that Toyota and SiriusXM's “We are ALL hybrids” digital campaign achieved!

This groundbreaking campaign has exceeded all expectations and showcased the power of hybrid qualities in the most inspiring way possible.

Featuring the first Mexican-born woman in space, Katya Echazaretta the campaign's universal message resonated with audiences from all walks of life, inspiring millions of Toyotas and SiriusXM fans to be their best selves and strive for greatness.

The results were amazing! Over 7 million video completions, a staggering 1,035% increase in total impressions from the previous year, and a dramatic lift in engagement across all digital channels. The Fraser team is thrilled to have played a vital role in this campaign's success and helped Toyota and SiriusXM exceed their marketing goals.

"We are ALL hybrids" has set a new standard for excellence, creativity, and impact, and we are honored to have been a part of it. Congratulations to all involved on the campaign's resounding success! Here's to inspiring greatness in all of us.



To learn more about our campaign and watch our ads click here.



We are proud to announce that Fraser Communications was recognized as a finalist for the Best Cause Marketing Campaign category at the 2023 ThinkLA IDEA Awards. Our COVID-19 Travelers Health Campaign aimed to raise awareness of the importance of safe travel during the pandemic and promote healthy behaviors among travelers. We are honored to be recognized for our efforts and look forward to the awards ceremony and a special thanks to our BASIS Technologies for hosting us at the event on June 29, 2023.

Tune in for the latest episode of Why Women: The Dr. Renee Fraser Show. In our upcoming episode, we are thrilled to welcome Sheyla Ornelas and Monique Cisneros, Fraser's very own influencer Mavens, as they share their insights and experiences on what how to maximize the impact of influencers in the digital ad space. With their unique perspectives and unwavering passion for empowering women, Sheyla and Monique delve into the challenges and opportunities today's influencer world and provide invaluable advice for those seeking to navigate this complex landscape. Tune in to 790 KABC to listen to our upcoming episode of The Dr. Renee Fraser Show to be inspired and motivated by two incredible women who are leading the charge for positive change.

Listen to the episode here.

Lastly, in these challenging times, we want to remind you of the power of leading with empathy and compassion. At Fraser Communications, we believe that these values are essential to building strong relationships and creating impactful campaigns that resonate with our audiences.



To find out how this approach can transform the workplace and benefit everyone read my latest blog here.