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Peach of a Deal...


American Pie Council Adds Duncan Hines� Comstock & Wilderness Fruit Pie Fillings as New Amateur Division Sponsor of National Pie Championships


Amateur Bakers Can Now Compete at 19th Annual Competition in Orlando, Fla. with Five New Fruity Filling Flavors: Apple, Blueberry, Cherry,
Peach and Strawberry   



For more information, contact:
Mary Deatrick, DPR, 407-718-4640 cell  

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ORLANDO, Fla. (Feb. 27, 2013) - The 19th Annual American Pie Council� (APC)/CriscoNational Pie Championships scheduled for April 26-28, 2013 in Orlando will soon overflow with even more heavenly flavors as Pinnacle Foods Group LLC's Duncan Hines� Comstock & Wilderness Fruit Pie Fillings joins the competition as a new Amateur division sponsor.


With this new sponsor, five new competition categories are introduced for amateur bakers may: Apple, Blueberry, Cherry, Peach and Strawberry. Participants in the five categories will start with Comstock & Wilderness brand canned fruit pie fillings and they must make the pies their own by adding at least four other ingredients in their filling. Competition entry forms are available at


Comstock & Wilderness joins a distinguished list of competition sponsors, including Crisco� and the California Raisin Marketing Board.


A first prize winner will be chosen in each of the five Comstock & Wilderness fruit categories and will win $100 as well as bragging rights. Among the winners of the five flavor categories winners, an overall Comstock & Wilderness winner will be selected, who will win a trip to the Comstock & Wilderness� headquarters in Parsippany, NJ to spend a day with the company's corporate chef. The overall Comstock & Wilderness winner will also go on to compete for the title of "Best in Show" in the 19th Annual APC/Crisco National Pie Championships. Throughout the National Pie Championships and corresponding Great American Pie Festival on April 27th and 28th in nearby Celebration, representatives from Comstock & Wilderness Pie Fillings will conduct live product demonstrations.


The addition of five Duncan Hines Comstock & Wilderness Fruit Pie Filling categories brings the total number of Amateur categories to 19, including Apple, Cherry, Crisco

Classic Chocolate Cream, Citrus, Cream, Fruit & Berry, Innovation, Nut, Open, Peanut Butter, Cream Cheese, Pumpkin, Raisin (sponsored by the California Raisin Marketing Board).  


"We are absolutely bubbling with excitement to add Comstock & Wilderness Fruit Pie Fillings as a sponsor of the APC/Crisco National Pie Championships," said Linda Hoskins, APC's executive director, "The addition of five new fruit flavor categories in our Amateur division - Apple, Blueberry, Cherry, Peach and Strawberry - is sure to make the competition more even more enticing to participants as we seek out the upper crust of pie baking hobbyists."


Of last year's total 801 entries in Commercial, Professional, Amateur and Junior Chef divisions, 237 were from amateur bakers. The pies were judged by 195 pre-qualified volunteer chefs, bakers and assorted pie aficionados.


Each year, the National Pie Championships are held in conjunction with the free-admission Great American Pie Festival, which features the Never Ending Pie Buffet. The 2012 festival was attended by close to 39,000 pie lovers, up from 32,000 in 2011, and featured an even more endless pie buffet with a mind-boggling 90,000 slices.


The American Pie Council offers individual membership for amateurs as well as professionals and commercial bakers. Pie lovers receive multiple benefits including the "Pie Times" e-newsletter, membership directory and member-only online "pie talk" access for idea exchange, pie recipes, coupons and discounted entry into the annual APC/Crisco National Pie Championships. For more details, to become a member of the APC or to register for the National Pie Championships, visit


Crisco is a registered trademark of The J. M. Smucker Company. For more information, visit


The American Pie Council is the only organization committed to maintaining America's pie heritage, passing on the tradition of pie-making and promoting America's love affair with pie. The APC offers personal, professional and commercial memberships. For more information, please visit


About Pinnacle Foods Group LLC  
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of approximately 4,300 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines baking mixes and frostings, Vlasic shelf-stable pickles and Mrs. Butterworth's and Log Cabintable syrups and Foundation brands such as Armour canned meats, Brooks and Nalley chili and chili ingredients, Comstock and Wilderness pie and pastry fillings and Open Pit barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye, Birds Eye Steamfresh, C&W, McKenzie's, and Fresh like vegetables, Birds Eye Voila! complete bagged meals and Van de Kamp'sand Mrs. Paul's seafood and Foundation brands such as Lender's bagels,Celeste pizza, Hungry-Mandinners and entr�es and Aunt Jemima frozen breakfasts. Our Specialty Foods Division manages Tim's Cascade Snacks�, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin and Husman's in addition to our food service and private label businesses. Further information is available at