Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association

A Message from Kathy Siefken, Nebraska Grocer Industry Association

Thank you to everyone who has given us the benefit of your feedback on this valuable program. Farmer Goes to Market is the only program of its kind: A regular, independent voice bringing you unvarnished and useful information about how your Nebraska farmers operate in order to supply the food and fiber you sell every day. 

Farmers are a truly invaluable resource in helping explain sometimes confusing issues to customers, and I hope you put them to use at every opportunity.


If you haven't already done so, won't you take just a moment to click here and check out the program? Feel free to leave me a comment or question about how to improve it in the months ahead.


Kathy Siefken
Executive Director
Nebraska Grocery Industry Association
We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


Farming's Dust-Up with EPA Ends, for Now

The Occupy Wall Street movement hits Nebraska farms

When EPA announced to Congress this month it would back off on any plans to crack down on farm dust, Nebraska farmers were cautiously relieved. While the EPA administrator claimed it was all a big misunderstanding, agriculture was warning it was yet another example of over-regulation that threatens to choke rural economies. Read the details here.


Competitive Commodity Insight:
Holiday Meats Price Outlook

Commodities outlook for holiday meatsHere comes the season to shop for holiday meats. What's the market hold in store for the common holiday meat selections? Click here to see the highlights, and to post a question for one of your Nebraska farmers about commodity prices.


Translating Food Technology:

The Key to Increasing Food Production with Less Environmental Damage is Technology

Why technology is the answer to feeding the worldOne of the world's leading "Green Revolutionaries" challenged a Nebraska seminar this month to perpetually grow the world's food production capacity without harming the environment. How? You may be surprised at the answer.
Navigating the New Foodism:

Let's Make Every Day Agriculture Appreciation Day. Here's How

Grocers celebrate ag appreciation every day

"Going to the grocery store is the closest [kids] get to Nebraska's agriculture economy," the North Platte Telegraph correctly observed in covering this year's Nebraska Agriculture Appreciation Day in mid October. For that reason, every day is ag appreciation day at a community supermarket. Read this perspective on why the community-centered grocer shouldn't walk away from its own agricultural authenticity.



Photo by Diane Wetzel/The North Platte Telegraph

Meet your Farmers...

Listen to One Local Farmer's Opinion
of this Month's Food Day

Click here to hear from real farmers 

Click here to listen to this young local dairy and crop farmer's opinion about the October 24 Food Day.

On the Lighter Side:
Halloween Pranks
Halloween scare pranks

Here's why Halloween's a favorate time of the year. Sit back and enjoy the scares, with some of the best of the web
Discover some truth in food