One of the world's most popular disc golf brands recently expanded.  Dynamic Discs obtained a 10,000 square foot distribution warehouse at 3601 W. 6th Avenue in Emporia, Kansas to supplement their retail and office space located at 912 Commercial Street in Emporia, Kansas.  The warehouse space was necessary to accommodate Dynamic Discs rapid growth within the Disc Golf industry, the inclusion of a new exclusive distribution agreement, new product lines, and increased sales volume.

 

Approximately one year ago, the Swedish company, Latitude 64, began producing signature golf discs for Dynamic Discs.  The quality of products created tremendous demand among recreational and competitive disc golfers worldwide, and helped Dynamic Discs launch new drivers, mid-range, and putter discs.  As a result of the increased sales and distribution, Dynamic Discs and Latitude 64 reached a cooperative distribution agreement that gives Dynamic Discs the exclusive right to distribute Latitude 64 products in North America.  This agreement, the introduction of new products, and dramatic sales increases meant that Dynamic Discs required larger facilities.

 

 

While a student at Emporia State University, Jeremy Rusco founded Dynamic Discs in 2005.  Initially, Dynamic Discs allowed Jeremy and his friends to obtain higher quality disc golf equipment at wholesale prices while generating a few on-line sales.  Those few on-line sales quickly multiplied, and Dynamic Discs quickly took over Jeremy's entire attic and other parts of his home.  In 2010, Rusco moved the Dynamic Discs operation into a small storefront in the Emporia West Plaza to serve as a shipping station and the base of operations for Dynamic Discs sponsored disc golf tournaments.  The company quickly outgrew that location, and moved into a large downtown Emporia building that combined offices, a more traditional retail space, and warehouse distribution for on-line sales.  By 2012, continued sales volume increases required Dynamic Discs to rent buildings adjacent to their downtown location, utilize semi-trailers for storage, and rotate two Dynamic Discs RV's to various national tournaments.  The expansion to a larger warehouse facility in 2013 is another step for this growing company, with more growth possibilities on the horizon.  Dynamic Discs is the world's only vertically integrated disc golf company, combining elements of manufacturing, wholesale, retail, tournament direction, and professional player sponsorship.

 

 

The growth of Dynamic Discs, according to Rusco, is completely due to the tremendous support Dynamic Discs receives from fans, supporters of the sport of disc golf, and professional disc golfers.  Jeremy stated "Dynamic Discs is a family, and our fans help us create and perfect products for recreational and competitive disc golfers."  Through tournaments, and associations with skilled disc golf athletes like the 2010 Professional Disc Golf World Champion, Eric McCabe from Emporia, Kansas, Dynamic Discs has built a reputation for quality products in a rapidly growing sport.  "Disc golf is one of the fastest growing sports in the United States, with a growth rate of 10%-15% per year", stated Rusco.  Although challenging, the sport of disc golf is different from traditional golf in many ways.  Rusco added, "In disc golf, there are no tee times, you can play with family and friends of different skill levels, and it's an inexpensive sport that helps people get outdoors and get active." 

 

Three new Disc Golf bags are part of the new Dynamic Discs bag line for 2014

 

Rusco also mentioned that, "The success of Dynamic Discs is a direct reflection of his passionate and dedicated staff. We have the best staff in the disc golf industry that includes three Emporia State graduates. I respect the hard work that these people put into making Dynamic Discs the best disc golf company in the world and look forward to continuing to grow the company with us all working side by side." It is evident that Rusco believes in his staff and invests in bringing in passionate and motivated individuals. 

 

New specialized Disc Golf shoes were recently added to the Dynamic Discs product line.

 

Technology associated with the sport of disc golf has improved tremendously over the past few years.  A skilled professional player can throw a disc golf driver approximately two football fields in length.  A disc golfer's bag will also include putters that are made of softer plastic, and mid-range discs that resemble "irons" utilized by ball golfers, with a few major differences.  "Our mid range discs are specialized for distance and flight patterns, including discs designed to fly straight, angle right or veer left" stated Rusco.  Discs vary slightly in weight, color, and flexibility to suit the needs of the individual player.  The disc portion of Dynamic Discs is just one portion of their total product offerings.

"Skater" shoe options were recently added to Dynamic Discs growing apparel line.

 

As one of the most recognizable disc golf brands in the world, Dynamic Discs has its own clothing line designed around the needs of disc golf athletes.  Through feedback from fans, Dynamic Discs creates retail custom disc golf bags, baskets, and a variety of other equipment.  Recently, Dynamic Discs launched its own shoe line to meet the needs of disc golfers looking for Dynamic Discs signature performance and style.  Products are produced with the Dynamic Discs Professional Team in mind, but the products are popular with avid disc golfers all over the world.  In 2014, Dynamic Discs will add to its extensive accessory line with a division of shorts and two new bags.  Rusco shared, "It's amazing to see the DD brand worn and used by people all over, and it's humbling to see the support Dynamic Discs has received as we continue to build the sport of disc golf."

 

A recent poll from one of the most popular informative disc golf website, AllThingsDiscGolf.com, proved that the fans support and endorse Dynamic Discs. The first ever, Throwers Choice Awards - Disc of the Year, just recently finalized and the Dynamic Discs Judge was the overwhelming winner for this award! Rusco said, "This is a tremendous award to receive after just a year of being considered a manufacturer! We were very excited to receive the support from the fans who took the time to vote for the Judge."

 

Currently, Dynamic Discs has fifteen employees and a physical presence in Emporia, Kansas, Lewisville, Texas, and Kansas City, Kansas.  Physical stores are supplemented by two Dynamic Discs RV's that travel to different tournaments and promotional events all over the United States, and the www.dynamicdiscs.comonline store that sells product all over the world.  As Dynamic Discs continues to grow, more jobs are created.  "We are in the process of adding three new employees and we plan on adding probably ten more over the next two years with our anticipated growth," added Rusco.

Jeremy Rusco (left) and "Bud" Vernon (right) celebrate the Dynamic Discs warehouse expansion with a custom American Flag Disc.

 

Beyond fans of disc golf, the Dynamic Discs "family", and the support Rusco receives from his wife, Wendy, Jeremy Rusco singled out one other group that has helped Dynamic Discs grow. "The support we receive from the Emporia community is phenomenal for a growing company," said Rusco.  "Between the Regional Development Association and Emporia Main Street helping us find locations and resources for expansion, and the tremendous assistance that Bud Vernon (the warehouse building owner) has provided, Emporia makes the growth process for businesses much easier."

 

Area residents can see Dynamic Discs in action during the Glass Blown Open, one of the largest Disc Golf Tournaments in the World, that will take place in Emporia, Kansas on May 2nd through May 4th.  For additional information on Dynamic Discs, job opportunities, Disc Golf merchandise, or Disc Golf tournaments, please visit www.dynamicdiscs.com.

 

  

  

Emporia Main Street, Inc. is a non-profit agency committed to increasing consumer business, strengthening retail and professional institutions, assisting in the preservation and maintenance of the community's heritage and promoting pride in the community's institutions and achievements through design, promotion, business enhancement and organization committees.

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