Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association
An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


Competitive Commodity Insight:
The End of the Hamburger Market as We Know It?

The end of the U.S. hamburger market as we know it?The economics of beef production have changed the American cow herd so much that some believe the hamburger market will be altered for good.

Click here to see what the experts predict about the longterm outlook.

Foresight on Food Politics: Don't Be Fooled by the 'Humane Society' Label

The Humane Society of the United States isn't about saving puppiesThere's a good reason the governor and farm groups are united in opposing the powerful lobbying organization, Humane Society of the United States.

HSUS is not your local animal shelter. Here's why, and here's why it's not in your customers' best interests to see this special interest group throwing millions of dollars at ballot initiatives in Nebraska.

What do grocers and soybean farmers have in common?

Meet your Farmers...

'Innovative Technology Supports Sustainability....'

Click here to hear from real Nebraska corn and soybean farmers 

Click here to watch how this corn and soybean farmer from Henderson uses today's technology to help improve the sustainability of his family's farm.

Navigating the New Foodism: Is the 'Unnatural' Practice of Feeding Corn to Cattle Causing E. coli Outbreaks?

Is corn really an unnatural cattle feed, leading to E. coli contamination?

We know you've heard it through your customers: Feeding corn to cattle has been vilified as unnatural, and it's behind the increasing visibility of food poisoning outbreaks caused by the intestinal bacteria E. coli.

But is it true? You may be surprised by what the research says.


Translating Food Technology:

Could We Be Facing Market Risk By Selling 'Raised Without...' Products?

Is there a market risk to marketing "raised without" products?Marketers are capitalizing on consumer fear of food safety by labeling products as "raised without" the use of technologies such as antibiotics, hormones and genetically modified organisms. But one recent consumer study suggests that could come at a cost to your main staples.  

On the Lighter Side:
Say It Ain't So, Cookie Monster
Even the 50 year old Cookie Monster is getting in the health-food craze
We always thought the last one to give up his unrestrained love for the sweets would be our favorite glutton, Sesame Street's Cookie Monster. Sad to report: "C" may longer stand for Cookie. Watch this video montage of the evolution of a pop icon. 
A Message from Kathy Siefken, Nebraska Grocer Industry Association

Thank you so much for the feedback I've received after the first issue of our new Farmer Goes to Market program. 

It gives you a unique chance to get a virtual one-on-one with the Nebraska farmers who provide the products you sell. Farmers are a valuable resource in helping explain sometimes confusing issues to customers. This new program,  absolutely free to you as a service of NGIA, will help re-establish the natural connection between grocers and farmers and begin the much-needed dialog.  

If you haven't already done so, won't you take just a moment to click here and check out the program? Feel free to leave me a comment or question about how to improve it in the months ahead.


I look forward to hearing your thoughts on this effort. 

Kathy Siefken
Executive Director
Nebraska Grocery Industry Association