CYIA™ “Make A Difference” Campaign
The Communications & Marketing Department is launching the “Make A Difference” campaign to promote Christian Youth In Action®. The campaign will run February 21, 2021 – April 21, 2023 in the United States.
The campaign consists of running social media ads and promotional emails based on the messaging in the new customizable brochure (see information below). Two different versions of the ads will run on Facebook and Instagram. (See the ad images below.) During the campaign, three promotional emails will be distributed to IHQs list of over 80,000 contacts.
When people click on the social media ads or email links, they will land on the location finder on the CEF corporate website to connect with your chapter: www.cefonline.com/locations.
The new resources below will help you to respond to leads in a timely manner and to implement follow up processes.
Please pray that God will use this campaign to lead young people into the joy of obedience and His work.
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