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- Customers, Nurture and Investments
- Database Marketing Strategy
- Customer Loyalty
- Carefully Crafted E-Newsletters
- Alzheimer’s and Brain Awareness Month
- Valuable Response Data
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Does the term “Patient Acquisition Costs” sound familiar?
As a hearing care professional, do you see people who will potentially benefit from your Art of Hearing expertise as:
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- Patients or customers?
- Acquired or nurtured?
- Costs or investments?
Enlightened views suggest Customers, Nurtured and Investments.
Customers needing trusted advice have an expansive array, some more reputable and effective than others, of service delivery and product choices. In personal healthcare experiences, do you prefer being nurtured or acquired? While rent and utility bills are costs, building lifelong relationships with those seeking your expertise is a worthy investment. Better Hearing is Better Healthcare leaders recognize the most valuable customers are current ones. Case closed.
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Similarly, when Walgreens buys an independent pharmacy, what is the primary reason? Of course, 1000s of patients and their “Rx lists.” Whether your practice is newer or well-established over decades, “your list” is immensely valuable in terms of future service opportunities and circle-of-life advocacy.
Given this imperative, the essential “what is your database marketing strategy?” arises.
On cue, Educating Well Monthly is a high-integrity process which Just Keeps Nurturing. Industry leaders recognize healthcare customer loyalty is earned by telling something which empowers more than selling something readily available. Your experience proves hearing health journeys are achieved over time, not bought.
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Our Omni-Channel awareness journey now takes a closer look at why and how previously highlighted E-Newsletters are the right fit for promoting consumer database engagement. |
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“With digital media’s growing dominance, nimbly leveraging efficient communication methods is imperative. Progressive practices discover how carefully crafted E-Newsletters nurture engagement, inform regularly and motivate action.
“In fact, current customers are your most important growth catalysts. Capitalize on the potential word of mouth effect when hundreds of loyal patients advocate educational content within their circle of influence. As compared to precious dollars spent on generic prospecting mailers’ stamps, by going digital, those who already appreciate and trust your talented team’s expertise are instantly reached. From this Outsmart don’t Outspend perspective, your best practices choice is clear.”
Speaking of community awareness and healthy alliances, Did You Know?
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Just in time for June’s Alzheimer’s & Brain Awareness Month, we present an example from our Dementia E-Newsletter collection. Indeed, Educate Well Monthly practitioners delight in discovering we create new versions each year for all twelve topics.
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Best Practices nationwide benefit from wonderful engagement stimulated by this affordable communication technique. The logical flow starts with ready recipients being inclined, because it is from you, to “take a look” the first time. Upon review, they instantaneously assess whether practice-branded content is…
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When an engaging mix of lifestyle references, clinical knowledge, interesting visuals, useful links, good humor, our patients say it best testimonials, proper contact information and upbeat tone shows itself, high open and re-open rates result.
Valuable response data guides A-B-C outbound microtargeting, with intuitive talking points provided. Imagine 100’s of rows listing which recipients opened and reopened your E-Newsletter, on what days and times. Comparatively, when targeted mail is thoughtfully sent, would it help to know if a hearing care customer viewed on multiple occasions at their kitchen table?
Quantity, On Purpose: By increasing the number of email addresses in your valuable database, more patients can be efficiently communicated with via E-Newsletters.
Quality, On Purpose: With optimum contact data accuracy, the deliverability rate of your E-Newsletters communication will be maximized. For the record, we aim for 90-95%.
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“Perfection is impossible, but you don’t stop aiming for it.”
—Saquon Barkley
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As our core Dementia collection presents, next week’s feature is Wellness Wednesdays for Facebook, along with a retrospective on motivational favorites. |
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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