AHSC Enewsletter 2011

E-newsletter: Issue 4Indulge with More Than 30 Food Vendors! � May 12, 2011
In This Issue
Foodie Heaven!
Balut Eating Contest
Sponsor Profile: Target
Taiwanese American Community Groups
Muay Thai Kickboxing
Sponsor Profile: Cova Hotel
Entertainment Highlights
Fast and Furious Cars
Faces of Asia Cultural Procession
Volunteer Profile: Hang Le To

Free Admission to Asian Art Museum Courtesy of Target  


Throughout the day during the Asian Heritage Street Celebration, admission to the Asian Art Museum is free courtesy of Target. Admission to the special exhibit "Bali: Art, Ritual, Performance" is $5.  


Thai Monk Blessing

10 a.m.

Monks from the San Bruno Thai Temple will perform a blessing to kick off festivities.

Civic Center Stage


Wine Area

11 a.m. to 5 p.m.

$10, includes five tastings and special souvenir glass.

Golden Gate and Larkin Streets




CAAM Presents AHSC Cinema Showcase




The AHSC Cinema Showcase, presented by Center for Asian American Media (CAAM), celebrates local Asian American media and media makers. From emerging talent to celebrated media pioneers, this exciting collection of short films and music videos reveal the vibrant Asian American media arts scene here in the Bay Area. Many of these films were hits at the SF International Asian American Film Festival. From comedies to sci fi to social justice documentaries, there will be something for everyone!  


Date: May 21, 2011

Time: 1 p.m. to 3:30 p.m.

Location: Asian Art Museum, Samsung Hall




1-2 p.m.  



A Series of Seriesed Events by Secret Sidewalk, Dir. Aireen Almario, 9 min.

Drop You by Golda & the Guns, Dir. Wernher Von Goff, 3 min.  


Virtues of Corned Beef Hash, Dir. Kerwin Berk, 22 min.  Shot almost entirely in SF Japantown, this touching film stars Asian American theater legend, Hiroshi Kashiwagi as an 87-year-old Nisei war veteran who is interviewed by a young reporter researching a story about WWII.


Wahid's Mobile Bookstore, Dir. Anjoo Khosla, 10 min.  Film shows the young boy's struggles and hopes through his own candid voice and resilient attitude.  

Hip Star, Dir. Jason Nou, 4 min.  

Hip Star by Jason Nou




When some jeans don't dry before a big date, a young man accidentally stumbles onto, and embraces, hipsterdom in the Mission district. 


Everything is Fine by Digital Crafts Night, Dir. H.P. Mendoza, 4 min.  A music video by H.P. Mendoza featuring a sweet and melancholic song for the displaced by Digital Crafts Night.   




2-3 p.m.  


Be My Baby, Dir. Kevin Wong, 17 min.  When Angela returns from the Philippines to help care for her younger sister, she is forced to deal with a past she thought she escaped.  


Boys and Girls, Dir. Chris Tipton-King, 4 min.  In this whimsical short, a boy and girl prepare for a big date and go about their grooming rituals with a warm and familiar anxiety.  


The Oak Park Story, Co-Dir. Valerie Soe & Russell Jeung, 22 min.  Valerie Soe's newest film documents a contemporary tenant community's struggle to improve their living conditions in a slumlord-managed apartment complex in East Oakland.


Kuna Ni Nanang (My Mother Said), Dir. Jessica Sison, 5 min. Elena Bautista, 100 years old, reflects on the years of her life.  


The Bus Pass, Dir. Narissa Lee, 3 min. A young woman anxiously tries to plot her first move when the person of her dreams gets on the bus in this amusing San Francisco-based short. 


Surrogate Valentine by Goh Nakamura, Dir. Rich Wong, 3 min. A music video featuring Bay Area Indie rocker Goh Nakamura. The song is his newest hit from his latest album, "Daylight Savings."  



3-3:30 p.m.



PIA, Dir. Tanuj Chopra, 18 min.  Can an android have feelings? Can true love be resurrected through technology after death? Both ethereal and frighteningly cold, the future of Chopra's PIA combines the sterility of science with the persistence of human emotion.  


A Series of Seriesed Events by Secret Sidewalk, Dir. Aireen Almario, 9 min.

Drop You by Golda & the Guns, Dir. Wernher Von Goff, 3 min.    


Kung Fu Panda




kung fu panda


DreamWorks' Kung Fu Panda will have a booth in the AHSC Children's Area. Po will also be marching in the Faces of Asia Cultural Procession. Come share a bao with Po!



Healthy Living Pavilion

Get free health screenings at the fair at our healthy living pavilion. Booths will be featuring:

  • Hepatitis B screenings
  • Glucose tests
  • Lupus awareness 
  • Disaster preparedness
  • Health education
  • Doctors on hand to answer all your health related questions
  • Enter your chance to win and IPAD 2, sponsored by SUBARU!


Newman Lasik Center    
If you'd like to advertise in our Enewsletter, contact Charlene Cervantes at
ccervantes@awfoundation.com or
(415) 373-4006  

Volunteer for AHSC


Come volunteer, have fun and meet new friends!  


Volunteers are needed for:

Event Monitors

Information Booth


Barricade Monitors

T-Shirt Sales

Raffle Ticket Sales

Garbage/Recycling Monitors

General Setup and Tear-down

Sponsor Concierges


Commemorative t-shirts, snacks, refreshments, and lunch provided. For more info visit:


Walk in Faces of Asia Cultural Procession


Cultural Procession


Dress in traditional Asian cultural attire and walk in the annual Faces of Asia Cultural Procession - a dazzling showcase of the diversity of the Asian community.  

This year, the procession will begin behind the Fulton Street Stage, proceed north on Larkin Street and end in front of the Ellis Street Stage at 11am to kickoff the street celebration. This year the procession is being spearheaded by Au Co Vietnamese Cultural Center. To participate contact Hang To: hangleto@yahoo.com.


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7th Annusl AHSC Poster

If you would like to help distribute posters and fliers or would like some to display and share with your friends and family, please contact Angela Pang: (415) 373-4002 or apang@asianweek.com

E-Newsletter Team


Editors: Megan KungAngela Pang

Contributors: Lloyd Alaban, Charlene Cervantes, Annie Chan, Carrolyn Kubota, Tiffany Louie, Linda Ong, Natalie Schrik.
Masthead: Concept and Illustration by Minh Tran and Virgilio Leynes, Design by  Al Perez.

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Foodie Heaven!
By Tiffany Louie

Senor Sisig Rice Plate


This year's Asian Heritage Street Celebration boasts a scrumptious collection of pan-Asian delights and sweets, along with the Bay Area's most popular food trucks. Food vendors will be located on Larkin and Golden Gate Streets accompanied by a seating area. Here's a look at some of this year's vendors.




Happy Dumplings

Pan-fried pot stickers with chive, pork, cabbage, chicken and/or vegetable filling.


Hawaii BBQ

Barbecue chicken, pork kebabs and french bread.


Irma's Pampanga

Lumpia and noodles.


Johnny's Cafe and Donuts

Cambodian-style barbecue beef, chicken, and ribs;  fried rice, Thai iced tea and drinks.


JT Restaurant Catering 

Adobo pork, rice, chicken, pansit, lumpia, and roast pork.




Balut and other Filipino delicacies.


pad thai

Osha Thai Restaurant

Authentic traditional Thai food


Saigon BBQ

Vietnamese food, including vermicelli and rice noodles, Imperial spring rolls and kebabs.


Tofu Yu, LLC

Prepackaged tofu products, including chipotle, curried, and jasmine tea-smoked tofu.


Traveling Takoyaki

Takoyaki (savory battered octopus balls), Japanese-style eggrolls and onigiri (Japanese rice balls).




Chairman Bao


Chairman Bao

Traditional and savory Chinese steamed and baked buns.


Curry Up Now

Indian food on a taco truck, including samosas, aloo tikki and tikki masala.



Fried chicken, spam musubi, steak, chicken and tofu tacos.

Spammer by IZ-IT


Little Green Cyclo

Vietnamese street food including banh mi (Vietnamese sandwiches) and rice boxes.


Senor Sisig

Filipino fusion food including tacos, burritos and rice.


Seoul on Wheels

Korean BBQ tacos.


Tikka Bytes - food truck

Tikka BytesIndian-fusion and street food; naan, biriyani (rice bowls), tikka masala and more.




Curbside Coffee - food truck

Hot drinks including espresso, mocha lattes and hot chocolates.


Jane's Fresh Icy Boba

Cold drinks with boba (tapioca balls).


Jamba Juice

Healthy blended beverages and juices made from fresh fruits.


AHSC Beer Booth

Sapporo, hefeweizen and pear cider.




Charlie Frank's Pies

Different kinds of pies, including sweet potato peach, coconut rum and key lime.



Soft serve desserts, cotton candy and bottled drinks.


Kara's Cupcakes- food truck

Delectable cupcakes, baked at their Scott St. bakery.


The Killer Baking Co.

Freshly baked brownies.


Ramar Foods

Individually wrapped ice bar popsicles.


Sweet ToothSno cones, halo halo and tapioca pearl drinks.




Delicious Kettle Corn

Kettle corn and bottled drinks.


Ear-Good Corn Roasters

Roasted corn and baked potatoes.


Sun Lee, Inc.

Canned corn products, bagged rice (brown and red rice), cake snacks and drinks.


Sugar Shack

Corn dogs, popcorn, caramel apples, cotton candy and nachos.

Contestants Wanted for Balut Eating Contest!

1st Annual Balut Eating Contest at the 2010 AHSC. Video edited by Darren Wong.
1st Annual Balut Eating Contest at the 2010 AHSC. Video edited by Darren Wong.


For the 2nd year in a row, Mama Sitas and the Filipino American Arts Exposition are sponsoring the Balut Eating Contest at the Asian Heritage Street Celebration! Contestants will be split up to compete in men and women heats. Winners of each heat will receive $50! The two winners of each heat will battle for an additional $50 prize! Award winning journalist, radio-TV talk host/commentator Emil Guillermo will once again be emceeing the event. 


The contest is scheduled to take place at 4 p.m. at the Jazz and Cultural Stage located at Larkin and Golden Gate.


To enter the competition email your name, age, ethnicity, and contact information to intern@awfoundation.com. In the subject, write Balut. Walk-in contestants are also welcome and are on a space available basis; to enter the day of, report to the Jazz and Cultural Stage at 3:45 p.m.  


Sponsor Profile: Target



Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,752 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products.Since 1962, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week.



Target also gives through signature programs that are designed to inspire learning in children and families. Programs include:

  • Take Charge of Education�, a school fundraising program;
  • Target School Library Makeovers, a program that provides year-round volunteer opportunities for Target team members to get involved with their local school;
  • Target Field Trip Grants, a program that helps educators bring learning to life outside the classroom through the distribution of grants;
  • Target House�, which serves as a home away from home for families of children receiving lifesaving treatment at St. Jude Children's Research Hospital� in Memphis and the St. Jude School Program presented by Target, which is staffed with accredited teachers and helps patients stay on track academically while undergoing treatments that can last months;
  • Target Volunteers, a nationwide network of Target team members, retirees, families and friends who volunteer millions of hours to community projects.

For more information about Target's commitment to corporate responsibility, visit Target.com/hereforgood. 

Taiwanese American Community Groups Join Forces


Taiwanese American Cultural Festival

Taiwanese American Professionals (TAP) and TaiwaneseAmerican.org will come together on May 21 at the Asian Heritage Street Celebration to showcase the amazing island's history, culture and fun! You will find everything you need to know about Taiwan, all the upcoming Bay Area Taiwanese American events, and great performances from local Taiwanese American talent.


Also, don't forget to also check out the 19th Annual Taiwanese American Cultural Festival in San Francisco Union Square on May 14, 2011 for a grand celebration of Taiwanese food and culture! The event is free and open to the public from 10 a.m. to 5 p.m.


About TaiwaneseAmerican.org


Founded in 2006 with a vision to create an allied community for Americans of Taiwanese heritage, TaiwaneseAmerican.org is a nonprofit, volunteer-run website that strives to connect, inform and promote the people, events and organizations that represent the next generation of the Taiwanese American community. Some of the events and projects that TaiwaneseAmerican.org has sponsored includes the Taiwan Film Festival, Go!Style Asian American Concert and countless scholarships and internship programs.  TaiwaneseAmerican.org envisions and continually advocates for an established allied community for Americans of Taiwanese heritage by intersecting the diverse paths and passions of all our people.


About Taiwanese American Professionals


Leadership, Identity, Networking, and Community (LINC) are the four core values that the Taiwanese American Professionals (TAP) incorporate into their network of Taiwanese Americans in the Bay Area.  TAP is a registered 501(c)3 nonprofit organization through its parent, Taiwanese American Citizens League (TACL).  TAP works to strengthen the Taiwanese American community by networking individuals interested in professional and career development while emphasizing the preservation of Taiwanese American identity.  Working closely with the portal site TaiwaneseAmerican.org,  TAP inspires, empowers, develops and supports professionals to become community-oriented leaders through resources and programs.  

 Martial Arts Event Rises to New Level This Year

 By Megan Kung


Kru Sam Phimsoutham supervises a kickboxing match at the 5th Annual Asian Heritage Street Celebration. Photo courtesy of Tyler Nguyen.

Kru Sam Phimsoutham has outdone himself this year. Rather than settle for the already popular amateur bouts featured at past Asian Heritage Street Celebrations, the World Team USA owner has invested more than $100,000 in a truly pan-ethnic and professional martial arts showcase.


Shaolin monks flown in from China will be kicking off the martial arts event. Adding a theatrical air will be a lion dance team introducing amateur and professional fighters, along with cameras recording the event to be streamed online at martialvillage.org.


After the Shaolin martial arts demonstration, Filipino fighters from the International Eskrima/Serrada Association will show off their weapon skills in dizzying blurs of sticks and blades. A simple yet effective martial art, Eskrima views short weapons like sticks and knives as extensions of the body. Eskrima's practicality arose from the need to quickly teach large groups of ordinary villagers how to fight.


In the main ring, amateur and professional Muay Thai and mixed martial arts fighters will provide non-stop action. The World Boxing Council, the organization under which champion boxer Manny Pacquiao achieved the super welterweight title, will sanction the professional fights.


Muay Thai, also known as the "Art of Eight Limbs," uses the hands, elbows, knees and feet to deliver damage. Mixed martial arts often combines the punching and kicking techniques of Muay Thai with the grappling and wrestling of other forms of fighting, like judo or jiu-jitsu, resulting in a unique style to each fighter.


At street level beside the main ring will be mats where fights and demonstrations of various sports and traditional martial arts will take place. As this event historically draws the largest crowd all day at the street fair, try to show up before the monks begin the festivities at 2 p.m.


Sponsor Profile: Cova Hotel  


COVAThe COVA Hotel is a boutique, modern and contemporary hotel situated in the heart of downtown San Francisco. We offer a delightful haven for travelers seeking spacious, comfortable and affordable lodging in downtown San Francisco; you are steps away from all that the city has to offer. Our goal is to provide comfort, value, service and design at an affordable rate. The COVA Hotel is ideally situated in Little Saigon and Civic Center.


All rooms feature modern contemporary design furniture in soft sand tones with ceiling to floor windows, large bathroom, and a French balcony. We have 95 rooms. All guests can enjoy our complimentary amenities such as Deluxe continental Breakfast, high speed internet, shuttle to Union Square and Fisherman Wharf, business and fitness centers.


"As an Asian owned and operated hotel in San Francisco, Cova Hotel is proud to participate and sponsor the Asian Heritage Street Celebration.  Being part of a community rich in its own diversity, where the colors and textures of each ethnic groups makes up the cultural vibrancy of the whole," said Simon Sin, General Manager. "Cova Hotel continues to grow and mature along with the community that shares its rich heritage and traditions."


Entertainment Highlights: Come See Them at the AHSC!


Case in Theory

Case in Theory is a San Jose-based alternative rock band that combines climactic choruses with spacey, intoxicating verses backed by a hard-hitting hip-hop and funk-influenced rhythm section.



Gen Ryu Arts 

GenRyu Arts engages in creating art that merges Japanese cultural forms - taiko, dance and folk songs - with new music, spoken word and visual design to create singular expressions that honor community heritage and address key issues stemming from the legacy of internment and redevelopment.



Kuk Sool Won 

KUK SOOL WON of San Francisco is a comprehensive martial arts system, the study of all the traditional fighting arts that together comprise the martial arts history of the Korean nation.  



SF Fil Am Jazz Fest 


The SF Pinoy Jazz Revue, presented by the San Francisco Filipino American Jazz Festival, aims to promote, preserve, and celebrate Filipino American history and culture; to acknowledge contributions past and present by Filipino jazz artists; to educate, provoke thought, engage in dialogue; and finally, to entertain the public with performances by Filipino American artists.


Fast and Furious Cars from Wekfest

By Annie Chan


During our daily gridlock, seldom do we check out other cars, let alone other drivers, but now there's a new crew of rides emerging, cutting lanes and pushing through the standstill. They're the cars from Wekfest.


At the 7th Annual Asian Heritage Street Celebration taking place on May 21 at San Francisco's Civic Center, visitors can expect to see quality modern J-cars and high-end European sports cars, like the Amuse Skyline R35 GT-R, Mach III G35, Full Function 800HP and 650HP Evolutions. The man behind the scenes is car show veteran Ernesto Junior. His latest annual Fort Mason show featured more than 600 cars from Texas to Canada and attracted over 15,000 visitors.


Wekfest has normally been a Bay Area show, but recently they've partnered up with Fatlace and Weksos Industries to take their souped-up rides on tour across the nation, hitting up four top U.S. spots: LA, Chicago, Dallas and Hawaii. Next year, they plan to take their tours to a new level, adding Tokyo and the United Kingdom to their next tour stops.


The Stanford alumnus understands the value of authenticity. Ernesto attributes his popularity and success to his beliefs: "keep it simple" and "stick to the cars." Unlike other car shows with flashy hip-hop stars and motorcycle stunt shows, his shows have no fancy lighting, outrageous fees, or loud performances. For him, the real attraction is the cars.


In the J-cars area of the street celebration, you may hear terms like Drift Style, VIP BIPPU Style, or Track/Race but don't let the jargon intimidate you. Come meet some car enthusiasts from Wekfest, Fatlace and Weksos Industries, and learn about automotive technology, performance and design. Perhaps soon you'll be living the fast and the furious lifestyle. 

Faces of Asia Procession to Start Celebration

By Linda Ong


Faces of Asia
"Faces of Asia" participants dress in traditional Southeast Asian attire.


An extravagant display of pan-Asian countries will kick-off the 7th Annual Asian Heritage Street Celebration at 11 a.m.


The "Faces of Asia" Cultural Procession will feature the vibrant ethnic costumes, traditional dancing, and centuries-old music of over a dozen Asian countries. This year, approximately 100 individuals from the community and various organizations will represent the diverse cultures of China, Japan, Korea, Burma, Vietnam, Thailand, Laos, Indonesia, Singapore, India, Cambodia and the Philippines.


"Asians are a big community," said Hang To, Executive Director of the Au Co Vietnamese Cultural Center, which is spearheading the procession with the Indonesian Consulate for the second year in a row. "But by doing this, we are showing the public that there are many different countries inside Asia. It's so beautiful and meaningful to see all the different Asian costumes and cultures together."


Individuals can participate in the procession by showing up on the day of the fair at 10 a.m. at the Civic Center Stage on Fulton and Larkin Streets. This year, the procession will begin behind the Civic Center Stage on Fulton and Larkin Streets, proceed north on Larkin Street and end in front of the Community Stage on Ellis Street.


"The procession really engages the community," said To. "Anyone can jump in." 

Volunteer Profile: Hang Le To

By Natalie Schrik


Hang Le To

Au Co Vietnamese Cultural Center's Hang Le To (right) and My Linh Nguyen (left) wear ao dais at the 6th Annual AHSC. Photo by Calvin Wong.


Name: Hang Le To

Occupation: Executive Director

Affiliations (organizations): Au Co Vietnamese Cultural Center 

Ethnicity: Vietnamese

Number of Years With AHSC: 3     

Chinese Zodiac Sign: Dog


I  began volunteering for the AHSC because: participating in the Faces of Asia Cultural Procession in 2009.


One thing I am looking most look forward to at this year's celebration is: more Asian ethinic groups particpate in the Face of Asia.


My favorite Asian cultural tradition is:  the Vietnamese long dress "Ao Dai."


Favorite Asian food: Pho and Chinese dumplings.


Favorite Asian Pacific American Celebration: Vietnamese New Year "Tet's Celebration."


I am embarrassed to admit that: I love to eat.


My Superhero power would be: Wonderwoman.


If I could vacation with anyone, anywhere it would be: Santa Ana Little Saigon in Orange County.











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