Corridor Development (formerly known as the Joint Venture) is an extension of the Cedar Rapids Metro Economic Alliance and Iowa City Area Development Group and is dedicated to helping the seven-county region thrive through targeted business attraction and workforce development initiatives. Jennifer Daly, President & CEO of Corridor Development, began her leadership of the region’s business attraction and workforce efforts in July 2017. Since then, she has tirelessly worn a path north and south along I-380 and beyond, visiting with, listening to and learning from over 100 business and community leaders to understand the opportunities and challenges in our region.
Corridor Development is, by design, an extension of the economic development efforts already underway in the Cedar Rapids and Iowa City areas. Beyond Jennifer's leadership, Corridor Development employees include DaLayne Williamson, Director of Workforce Solutions and Brian Crowe, Director of Business Attraction. Tom Banta, Business Attraction Strategist and Kate Moreland, Director of Talent Pipeline also devote partial time to Corridor Development activities. Both the EA & ICAD teams provide support to Corridor Development in communications, graphic design, research and data analytics, operations, administrative duties and more.
Jennifer's many meetings across the Corridor assisted her already strong sense of direction for what needs to happen next to achieve the goals of this new regional endeavor. In the coming months, Corridor Development will be implementing a new marketing and story-telling campaign for the region, leveraging several talented creatives throughout the Corridor. The Corridor Development team is reviewing the best land and building sites for new attraction projects and meeting with employers to confirm their workforce concerns. In partnership with Kirkwood Community College, they will also be collecting data from employers to forecast talent needs over the next 24 months, data that will help guide talent attraction and pipeline strategies.