EA Extra - Fall Programs, Data and Forecasting, Avoid Phishing Scams

August 2020

Greetings!

I hope this email finds you well! As the summer winds down, it's time to begin planning for the fall. We're pleased to announce our programs taking place this fall so you can plan accordingly! Read on to learn more about our webinars, as well as the residential rebate program, Multi-City Trivia Night, and get a sneak peak at our year-end event, the Economic Symposium!

EAP is getting more active in consumer marketing on behalf of our members, check out the ad we placed for rebate program below.

Finally, as you plan for 2021, check out the electrical industry forecast recently published in Electrical Trends.

All my best, Sarah Hagy - Executive Director

Consumer Advertising

In an effort to drive more business to EAP members,we have placed an ad in the September issue of Clipper Magazine. Sent to over 700,000 homes in the four counties surrounding Philadelphia, we're eager to promote this valuable consumer program.

Let us know if you saw our ad or if it drove customers your way!

Global economic recovery and world economy 2021 concept. Block letters_ world map and financial chart on black background.

Data, Forecasting and Planning in the Electrical Industry

Shortly, we will begin business planning for 2021; perhaps you're already planning. With so many unknowns, what kind of data and forecasting is available to the electrical industry professional? Check out this article written by Christian Sokoll, president of DISC Corp, Data, Forecasting and Planning in Electrical Industry, published in Electrical Trends.

We're excited to announce that Christian Sokoll will be our keynote speaker for our virtual Economic Symposium on Tuesday,

December 1! More information will be sent shortly, save the date!

Avoid Phishing Scams

A phishing e-mail is a bogus e-mail that is carefully designed to look like a legitimate request (or attached file) from a site you trust in an effort to get you to willingly give up your login information to a particular website or to click and download a virus.

Often these e-mails look 100% legitimate and show up in the form of a PDF (scanned document) or a UPS or FedEx tracking number, bank letter, Facebook alert, bank notification, etc. That’s what makes these so dangerous – they LOOK exactly like a legitimate e-mail.

So, how can you tell a phishing e-mail from a legitimate one?

Hover over over the URL in the e-mail (but DON’T CLICK!) to see the ACTUAL website you’ll be directed to. If there’s a mismatched or suspicious URL, delete the e-mail immediately.
Another telltale sign is poor grammar and spelling errors.
Another warning sign is that the e-mail is asking you to “verify” or “validate” your login or asking for personal information. Why would your bank need you to verify your account number? They should already have that information.
And finally, if the offer seems too good to be true, it probably is.

Thanks to PICS ITech for these helpful tips!