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The Institute for Japanese Studies will present its annual Brad Richardson Memorial Lecture on Monday, February 21 from 4:30 p.m. to 6:30 p.m. online (registration required). Christine Yano, University of Hawai'i at Manoa, will present "Bridging Divides: The Work of Cultural Ambassadorships in Contemporary Japan."
Abstract: The notion of cultural ambassadors – people, products, artistic expressions, ideas that span different locations – can be useful in thinking through global interactions. If the role of the political ambassador is to create long-lasting liaisons between nations, then the role of the cultural ambassador is to achieve similar kinds of linkages through soft-power, positive interactions. Cultural ambassadorship has been critical in steering paths of globalization as key vectors of influence. In this talk I point to one contemporary cultural ambassador that has gone from Japan to different parts of the globe – Hello Kitty and the concept of kawaii (cute). My approach here is not as comprehensive as I would like, since my research on the topic has focused primarily on the United States. (Notably, if I were to truly research the global impact of Hello Kitty and kawaii, I should spend years in different parts of Asia where the plush toy is very popular.) Nevertheless, thinking through the cultural ambassadorship of Hello Kitty and kawaii in the United States points us toward important lessons in transnational interactions, meanings, commercialism, and critique. This case study suggests that the project of bridging divides is both crucial and fraught, creating contingencies of empathic reach.
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