ECHO has implemented a multi-faceted communication process to engage fleet customers.
1. Immediately upon a fleet claim being entered in the ECHO Rebate Center, an automated email is sent to the registered email address included in the claim welcoming the user to the program. This email includes the user’s unique fleet number regardless of tier level.
2. ECHO mails a physical letter to thank the fleet customer for investing in ECHO/Shindaiwa equipment and welcome them to the ECHO/Shindaiwa family. The letter also includes the customer’s fleet number, which they will be instructed to save for future purchases.
3. The mailing Includes A “POWERED BY ECHO” or “POWERED BY SHINDAIWA”, truck/trailer magnet and a special discount code allowing the fleet customer to purchase ECHO/Shindaiwa personalized apparel.
4. ECHO manages the start date and expiration date for each fleet customer and sends periodic email messages throughout a customer’s Landscaper Fleet Discount Program term. These messages may include service reminders, accessory information and general product information.
5. As the term nears expiration, ECHO issues reminder notices to the fleet customer encouraging additional purchases to requalify.