May 2025 | Volume 16, Issue 4

EIMA Launches New Case Study Program Highlighting EIFS Success Stories

The EIMA Promotion Working Group is excited to announce the launch of a new EIMA initiative: The EIFS Effect: Real Projects. Real Performance. This forward-looking case studies program is designed to shine a spotlight on the innovation, versatility, and proven performance of EIFS across a range of high-impact projects throughout North America.

The EIFS Effect will highlight how EIFS technologies are being used to deliver exceptional design, sustainability, and performance outcomes in real-world applications. Throughout the year, EIMA will publish a series of digital case studies that explore notable EIFS projects in depth. These compelling stories are designed not only to inform and inspire design professionals, but also to support broader industry advocacy by reinforcing the unique advantages EIFS brings to modern construction. Click below for the first featured EIFS Effect project!

LEED v5 Launch Sets New Standards—EIFS Ready to Lead in Energy-Efficient Design

The U.S. Green Building Council has unveiled LEED v5, the latest evolution in sustainable building certification, emphasizing decarbonization and energy efficiency across a building’s full life cycle. LEED-certified buildings continue to deliver strong ROI—averaging 21% higher market sales prices and over 20% reductions in water, energy, and waste. With its superior insulation performance, EIFS is well-positioned to help architects and builders meet LEED v5’s aggressive efficiency and carbon reduction targets.

EIFS and the Housing Crisis: A Critical Opportunity for Our Industry

America’s housing affordability crisis is deepening, driven by a 4-million-home shortfall and restrictive zoning that limits multifamily development—especially in states like Massachusetts. As EIMA members know, EIFS offers a powerful solution: it reduces exterior wall construction costs by up to 48% compared to traditional materials and delivers unmatched energy efficiency. With growing pressure to build affordable, sustainable housing, our industry has a unique opportunity to lead the way. Promoting EIFS as the smarter choice isn't just good business—it’s essential to addressing one of the nation’s most urgent challenges.

EIMA Connects at AWCI's BUILD25 in Charlotte

EIMA was pleased to attend AWCI's BUILD25—the largest wall and ceiling industry convention—held in Charlotte, NC last month. Stephen Sears represented EIMA and while there, connected with several EIMA member companies exhibiting at the show, highlighting the strong ties between EIMA and AWCI, including their shared support for the EIFS Doing It Right® educational program. Sears engaged with key representatives from EIMA member manufacturers, associates, distributors, and contractors, emphasizing the mutual commitment to advancing the EIFS industry. 

Follow EIMA on LinkedIn and Join the EIFS Conversation

Stay connected with EIMA and the EIFS industry by following us on LinkedIn. Our page is your go-to source for the latest updates, news, and discussions on EIFS and related topics. Join the conversation, share insights, and stay informed about industry trends.

We encourage all members to not only follow EIMA but also include the #EIFS hashtag in their LinkedIn posts. By doing so, you contribute to increasing the visibility of the EIFS industry. This small but impactful action helps create a unified narrative, strengthening the recognition of EIFS as a top choice for building materials. Every post with #EIFS serves as a building block in shaping a stronger, more recognizable brand for the industry.

Have You Logged In to the EIMA Member Portal Yet?

The EIMA Member Portal is your gateway to exclusive resources and easy profile management—all in one place. If you’re an EIMA member, you already have access to this powerful tool designed to help you stay connected and informed.

Through the portal, members can:

• Access Members Only Resources, including governance and financial information, market research, and technical publications.
• Update and manage both individual and company profiles to ensure your information is accurate and visible.
• Pay outstanding invoices

Whether you’re new to EIMA or a longtime member, logging in to the portal is the best way to make the most of your membership. If you need assistance with login credentials, please contact EIMA's Program Manager Aggie Sterrett at asterrett@eima.com.

Stay tuned for next month’s EIFS Briefs, and thank you for your continued support of the EIFS Industry Members Association.