Antwerp, September 24, 2021 – EL-RAN Diamonds, an Antwerp-based, second-generation diamond firm that was founded in 1989, has launched SmartBox®, a service module that supplies diamond wholesalers, jewelry manufacturers, designers, and retailers with customized selections of small diamonds, sorted meticulously by size, color, and quality, ready for use.

EL-RAN created SmartBox® as, more often than not, the purchase of melee and small diamonds causes multiple headaches and financial worry. The overwhelming majority of suppliers in the global diamond market sell parcels of melees and small diamonds that leave jewelers and jewelry manufacturers with too many stones they cannot use. Because of the lack of accuracy in sorting these parcels, the jewelers’ production processes are affected. The accumulation of ‘dead stocks’ can also cause financial stress.

With the creation of SmartBox®, EL-RAN aims to take all these risk factors out of the equation. SmartBox®’s precision in cut, color, and clarity is guaranteed and supported by grading reports issued by EL-RAN’s in-house gemological grading laboratory and service.

SmartBox® diamonds are also accompanied by an EL-RAN Authenticity Report, issued by EL-RAN’s in-house gemological laboratory, and endorsed by iTraceiT, an independent, third-party service provider. iTraceiT is a brand-new, block-chain based application providing traceability for diamonds of all shapes and sizes, in a secure and user-friendly fashion, from the mine to the end-user.

 Says Eyal Atzmon, EL-RAN’s CEO: “All our diamonds are sourced from and polished by strategic diamond manufacturing partners, guaranteeing that the diamonds are cut and polished consistently and uniformly, resulting in smooth sailing for our jewelry manufacturing customers. In addition, all industry compliance regulations are followed meticulously for all our diamonds.”



“The only thing our customers need to do is to take the ready sorted and QC’d diamonds out of the Smartbox® and set them into their jewelry pieces,” Atzmon said. “Smartbox® stands for Sustainable, Meaningful, Authentic, Responsible, and Traceable. As a long-time member of the Responsible Jewellery Council (RJC) and the Antwerp Diamond Bourse (Beurs voor Diamanthandel), we stand confidently behind our products,” he added.

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For more information contact:

info@elran-diamonds.com

elran-diamonds.com

smartbox-diamonds.com

SmartBox diamonds come with an EL-RAN Authenticity Report, issued by iTraceiT, an independent, third-party service provider. iTraceiT is a brand-new, block-chain based application providing traceability for diamonds of all shapes and sizes, in a secure and user-friendly fashion, from the mine to the end-user.