720 N Broadway
Escondido, CA 92025

JULY 25, 2018

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This past week, I enjoyed a lunch time conversation with Assemblywoman Marie Waldron, and I also met an inspiring young man who is running for the 50th congressional seat, Ammar Campa Najjar. (Just one of the many perks of being the CEO of a chamber.)

Though I may not agree on every point with our elected officials, I have a deep respect for the office and the individuals who decide to serve the public. 

What do elected officials have in common?

Regardless of party affiliation, they have an unbridled passion for their fellow man, community, state or nation. We all want the same outcome, but we go about solving issues with different ideologies. 

They can be swayed to consider the other side. The news we get on the outside exploits the party lines. However, if the elected official is truly in office to serve the public, they will master the art of negotiation and communication. They will consider the task at hand and work toward bringing everyone to the table to determine the best solution. 

One example of wanting the best for our state is the passing of the CEQA Act in 1970. CEQA was intended to create protocol to ensure the environmental impacts were mitigated for new developments. However, it has become a litigious sledge hammer adding millions of dollars to development costs, many of which are passed on to the consumers. Hence, one reason for the lack of availability and the exorbitant costs of homes in our state.

So what will it take for our state officials to get together on this issue? FORTITUDE! It's time to do what is right, not what is popular. 


Rorie Johnston
Escondido's Climate Action Plan
City Looks to Reduce Greenhouse Gases & More
The City of Escondido is updating its roadmap for reducing greenhouse gas emissions and
protecting the environment. While Escondido plays a very small role in the global problem of
climate change, we still need to reduce our carbon footprint and global impact. This roadmap,
called a Climate Action Plan, will be used to guide future City decision-making.

The Climate Action Plan Update will be developed to meet state requirements while meeting our
goals of maintaining community character and creating livable, sustainable neighborhoods.

Water Mismanagement 
New State Bills Seek to Limit Usage  
Assemblymember Marie Waldron of the 75th Assembly Distrcit

So can you live on 55 gallons of water a day? No one can. Legislation just enacted broadens authority of the State Water Resources Control Board (SWRCB), an unelected, unaccountable board. 

The new mandates establish an indoor water use budget of 55 gallons/day for all Californians until 2025, reduced to 50 gallons/day after 2030. Civil penalties apply to water districts that are unable to meet the new guidelines.