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ESCA celebrates the success of the first-ever

Exhibitions Industry Awareness Week!

Illinois, March, 4th 2024 – The Exhibition Services & Contractors Association (ESCA) is thrilled to announce its participation with fellow members of the Exhibitions Industry Collective and premier industry bodies to launch the inaugural Exhibitions Industry Awareness Week, which took place from 20-23 February.

"ESCA is committed to shaping the future of the exhibitions and events sector by introducing and educating prospective talents about the opportunities within our field," stated Julie Kagy, CEM, Executive Director of ESCA. "Initiatives like the Exhibitions Industry Awareness Week, are crucial components of ESCA's strategic agenda, embodying our collective goal with leading organizations to foster industry growth. We extend our sincere gratitude to the International Association of Exhibitions and Events (IAEE) for their significant contributions and leadership in orchestrating this pivotal event. Their dedication and diligence work were instrumental in the week's success, and we are deeply appreciative of their efforts for their efforts."

The week was dedicated to showcasing the exhibitions industry as a viable career choice to students, academics, individuals seeking a new career direction, and professionals across various sectors. It provided an overview of the industry, detailing available job roles, salary prospects, necessary skills, and training opportunities.

Featuring technology by Swapcard, the online event included daily presentations by industry leaders:

  • Cathy Breden, CMP-F, CAE, CEM, COO, Center for Exhibition Industry Research (CEIR)
  • David DuBois, CMP-F, CAE, FASAE, CTA, President & CEO, Exhibitor Group
  • Marsha Flanagan, M.Ed., CEM, President and CEO, International Association of Exhibitions and Events (IAEE)
  • Tommy Goodwin, FASAE, CAE, PMP, CMP, Vice President of Government Affairs, Exhibitions and Conferences Alliance (ECA)
  • Julie Kagy, CEM, Executive Director, Exhibition Services & Contractors Association (ESCA)
  • Dasher Lowe, Executive Director, Experiential Designers & Producers Association (EDPA)
  • Brad Mayne, CVE, CEO, International Association of Venue Managers (IAVM)
  • Vincent Polito, CEO, Society of Independent Show Organizers (SISO)

Besides ESCA, the Exhibitions Industry Collective encompasses the International Association of Exhibitions and Events (IAEE), Exhibitions and Conferences Alliance (ECA), Experiential Designers & Producers Association (EDPA), International Association of Venue Managers (IAVM), and Society of Independent Show Organizers (SISO).

Discover more about the Exhibitions Industry Collective efforts here.

About ESCA

Since 1970, ESCA has provided a unified voice for service contractors and their partners in the exhibition industry. ESCA is dedicated to advancing the exhibition, meeting, and special events industries through education, information exchange, and cooperation among all areas of the exhibition industry.


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