June 29, 2017
LINK LETTER SUMMER SCHEDULE

In July and August Link Letter will be published every two weeks instead of every week. Look for Link Letter in your inbox on:
  • July 13 and 27
  • August 10 and 24
Weekly issues return September 7.
Seniors Sector News
SHARE TRANSPORTATION TO GREY MATTERS

ESCC has been asked to gauge interest in shared transportation to the 2017 Grey Matters conference in Hinton, September 11 to 13. If there is enough interest, ESCC will book a van/bus. Costs will be determined based on the type of transportation required. The van/bus will leave Edmonton early on September 11 and arrive back late in the day on September 13.

If you are interested in sharing transportation to the conference, add your information to the sign-up sheet by July 21. We will contact you with costs and other details when we have the information.
More seniors sector news
(links to the ESCC News for Agency Staff webpage)
Resources
COLLABORATION WITH DIABETES CANADA

Diabetes Canada is starting a new program for Spring 2018 and is looking to collaborate with senior organizations. The program will be called the Walk and Talk, and it is organized so that people who are at risk of or have diabetes and their caregivers can learn about management and prevention of diabetes and then go for a group walk. It will be a free eight-week program that can be held all over Edmonton. Contact Kathleen Inman at kathleen.inman@diabetes.ca or 780-423-5722 ext. 1209 for more information about how your organization can get involved.
LEGAL INFORMATION FOR CHARITIES

Charity Central offers a number of resources useful to Alberta's registered charities:
  • Information and referral service: To ask your question call 1-780-822-7623 weekdays between 8:30 am and 4:30 pm M.S.T. or you can send an email to info@cplea.ca
  • Resources and links to information on Books and Records, Fundraising, Receipting and Registered Charities
UPDATED 211 RESOURCE LISTS

211 Resource Lists are one page reference sheets which can be printed and shared with clients and staff. They contain frequently referred to resources on a variety of topics including seniors, newcomers, family violence and abuse, basic needs, and more. The lists were updated in May so download or print the new versions.
More resources for sector staff
(links to the ESCC Service Providers Resources webpage)
Professional Development
HOW TO SUCCESSFULLY PARTICIPATE IN CAUSE AWARENESS AND GIVING DAYS
Nonprofit Tech for Good
July 11, 11 a.m. (Mountain)
Free

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. To help your nonprofit prepare and launch a successful cause awareness day and/or giving day online campaign, this webinar will discuss:
  • How to create and launch a 5-week cause awareness and giving day campaign.
  • How to successfully follow-up with donors and supporters in the days after the campaign.
  • The importance of having a landing page or microsite for your campaign.
  • The role of social media graphics and infographics in your campaign.
  • How to build a team of ambassadors and influencers to help promote your campaign
BE FOUND: THE SECRETS OF SEO FOR NONPROFITS
Firespring
July 12, 10:30 a.m. (Eastern)
Free

Everyone wants to be found. Your website is no exception. This webinar will share best practices of nonprofits that are experts at driving traffic to their websites and review the tools you should use to maximize your findability. The webinar will cover the basics of search engines, why they matter, the tools every nonprofit should use, and the 6 steps to mastering SEO:
  • Keyword research
  • Website optimization
  • Link building
  • Fresh content
  • Landing pages
  • Analytics
HOW TO USE SOCIAL MEDIA TO PROMOTE YOUR NEXT FUNDRAISING CAMPAIGN
CharityHowTo
July 18, 11 a.m. (Mountain) or July 26, 11 a.m. (Mountain)
$79

Learn the steps for promoting your fundraising event with Twitter, Instagram and Facebook. Engage more supporters and retain more donors with a step-by-step plan for your theme, audiences, content, and more. In this webinar you will learn how to create a fundraising theme that stands out, how to turn event registrants into event promoters, and how to create a social media plan for what to post before, during, and after your fundraising campaign. 
SURVIVAL OF THE CONNECTED: THE POWER OF COLLABORATION FOR THE NONPROFIT SECTOR
Stanford Social Innovation Review
August 2, 11 a.m. (Pacific)
$55

"Survival of the fittest" is out. "Survival of the connected" is in. Nonprofits of all sizes are now seeking out partners across geographies to execute a shared vision in real time. This webinar will explore how this sector can maximize social impact through collaboration. Learn:
  • Why collaboration is critical for nonprofits facing increasing technological shifts
  • What considerations to keep in mind when entering a collaboration
  • How organizations can reframe collaboration as coming from a place of strength rather than weakness
  • How nonprofits can leverage big data to foster partnerships and manage their organizations in a cost-effective manner
More events for staff/volunteers in the seniors sector
(links to the ESCC Events in the Senior-Serving Sector webpage)
News and Events for Seniors
OUTING TO FREEWILL SHAKESPEARE FESTIVAL
SouthWest Edmonton Seniors Association
July 5, 8-10:30 p.m.
Location: Heritage Amphitheatre at William Hawrelak Park
$25 members; $30 non-members
 
Join SWESA to see Shakespeare's "The Merchant of Venice" at the Freewill Shakespeare Festival. This is a self-drive event. Snacks and drinks are available for purchase. Call 587-987-3200 for information.
WEDNESDAY NIGHT DANCES
North Edmonton Seniors Association (7524 139 Avenue)
7-10 p.m.
$7 NESA members; $10 non-members

Dance to a live band and enjoy an evening of socializing and exercise. Music you can look forward to over the next several weeks: July 5 (Diamonds), July 12 (Ghost Riders) and July 19 (Chwill Brothers).
POW WOW AND INDIGENOUS GAMES DAY TRIP
Edmonton Aboriginal Seniors Centre
July 7, 9 a.m. - 4 p.m.

Have you been missing pow wow or maybe you've never even been to one? The EASC will take a group of six people to the Annual Maskekos Pow Wow and 2nd Annual World Indigenous Nations Games. The events are both free to attend, however you may want to bring some cash for lunch. The EASC will provide lawn chairs for passengers. A small donation ($4) would be welcomed. If you would like to attend this event with the EASC, call 780-476-6595 ext. 2 to reserve your spot and/ or inquire further.
INTERGENERATIONAL BOARD GAME NIGHT
Strathcona Place 55+ Centre (10831 University Avenue)
July 7, 5 p.m.
Free

All ages are welcome to play board games. You can also bring a piece of literature that you have written and join in the Share Group. Call 780-433-5807 for more information.
ANTIQUE CAR SHOW AND SQUARE DANCE DEMO
South East Edmonton Seniors Association (9350 82 Street)
July 12, 1 - 4 p.m.
$6

Check out the antique cars, watch the dancing, and partake in eating of a hotdog, treat and beverage. Call 780-468-1985 for more information.
KLONDIKE DAY KICK-OFF PANCAKE BREAKFAST
Westend Seniors Activity Centre (9629 176 Street)
July 20, 11:30 a.m. - 1:30 p.m.
$8

Enjoy a pancake breakfast with all the fixings. Come dressed in your favourite K-days outfit just for fun! There will also be K-Days trivia in the cafe throughout lunch hour. Call 780-483-1209 for more information.
K-DAYS & RODEO BUS TRIP
North West Edmonton Seniors Society (12963 120 Street)
July 21, 4:30 - 9:30 p.m.
$25 per person, includes gate pass, rodeo ticket & transportation

Attend K-Days without the hassle of parking or organizing transportation, by taking a bus from the Calder community. For the first time ever, there will be a rodeo during K-Days, so don't miss out and join NWESS in the fun. Limited tickets are available for purchase at NWESS. Call 780-451-1925for more information.
More  news and events for seniors
(links to the ESCC News and Events for Seniors webpage)
MORE INFORMATION

Link Letter includes new items each week.  If you're looking for content that was included in a previous issue of Link Letter, refer to the ESCC website:

Submissions for Link Letter can be sent to memberservices@seniorscouncil.net.  Review our submission guidelines for more information.