March 17, 2016
Resources
TOO OLD TO WORK, TOO YOUNG TO RETIRE
Understanding and addressing workforce vulnerabilities in midlife and beyond

An Australian study highlights older workers' experiences of aging, work and discrimination:
  • Chronic insecurity in the labour market: Transitions out of work are becoming choppier and more protracted, with older adults increasingly moving in and out of temporary, part-time and self-employment.
  • Age discrimination: Older workers experience ageism in different ways and to different degrees depending on their gender and occupation. Older men from traditional working class occupations can be seen as unemployable because they are not perceived to be physically fit. Employability for women hinged on their capacity to look young, fit and attractive. Both men and women in managerial and professional occupations were perceived as over qualified and seen as a threat to management authority.
  • Employment services: The employment services system isn't adequately equipped to support mature age job seekers to find work. The system assumes that unemployed people are low-skilled and inexperienced which isn't true of many mature age job seekers.
HOME SAFETY RESOURCES

Edmonton Fire Rescue Services wants to ensure seniors have the awareness and education to protect themselves from death, injuries and property loss resulting from fires. Remembering When: A Fire and Fall Prevention Program for Older Adults provides resources to help seniors create a safe environment at home:
INNOVATION AT WORK 2015: PROMISING PRACTICES WINNERS THAT ARE RESHAPING THE AGING SERVICES INDUSTRY

Mather LifeWays Institute on Aging recognizes organizations implementing innovative approaches in working with older adults with their Promising Practices Award. The 2015 report features:
  • A program that brings homebound older adults to farms where they can participate in light chores, enjoy a healthy group lunch, and socialize with farmers and each other. The program encourages healthy physical and social activities and imparts a sense of purpose to participants, improving health, quality of life, and community inclusion.
  • A program using specially designed no-pedal bikes for older adults with balance problems.
  • A program that offers community outreach through a social enterprise bistro model.
  • A continuity of care program that blurs traditional divisions between independent living, assisted living, and other care levels by bringing together residents in all levels of care to participate in activities together.
More resources for sector staff
(links to the ESCC Service Providers Resources webpage)
Professional Development
WHAT WE NEED TO KNOW ABOUT PRIVACY LEGISLATION
Sage (15 Sir Winston Churchill Square)
March 29, 11:30 a.m.
$30 includes lunch

Rachel Hayward with the Office of the Information and Privacy Commission of Alberta will discuss
  • Identifying the privacy legislation that is particularly relevant to the senior serving sector
  • Recent changes and/or amendments to privacy legislation or practice
Registration  closes March 21.
AGE-FRIENDLY COMMUNITIES EVALUATION GUIDE
CHNET-WORKS!
March 29, 1 p.m. EDT
Free

Join this webinar and discussion on the Public Health Agency of Canada's Age-Friendly Communities Evaluation Guide and how one community is using age-friendly indicators to measure the success of their initiative.
THE MARKETING SAVVY BEHIND OUTRAGEOUSLY PROFITABLE SILENT NONPROFIT AUCTIONS
CharityHowTo
April 5th, 11 a.m. MDT or April 13th, 1 p.m. MDT
$89

Is your silent auction suffering? It's one of the most abused areas of event fundraising, yet it offers hidden profitability ... with a little TLC from you. In this webinar you'll learn:
  • The foundation for running a high performing silent auction.
  • An easy way - and the best method - of analyzing your auction's current performance so you have a baseline for growth.
  • How many items you need to offer in order to reach your financial goals.
  • How eight corporate marketing tactics properly applied to your displays will inspire guests to bid higher. By weaving buying psychology into your silent auction, you'll have incremental gains of $100s to $1000s more.
  • What you shouldn't spend any money or time doing.
WHAT NONPROFIT EXECUTIVE DIRECTORS NEED TO KNOW ABOUT CORPORATE SPONSORSHIP BEFORE GETTING STARTED
4good
April 6, 1 p.m. EDT / 10 a.m. PDT
Free

This webinar helps you assess whether developing a sponsorship program makes sense for your organization now or in the future. You'll learn:
  • What sponsorship is
  • How corporate sponsorship differs from corporate giving
  • How organizations and corporations benefit from sponsorship
  • The timing, tools and techniques used in sponsorship
  • How to recognize opportunities for sponsorship
INTRODUCTION TO PROPOSAL WRITING
Grantspace
April 6, 2 -3 p.m. ET
Free

Are you new to proposal writing or want a quick refresher? This webinar will provide you with an overview of how to write a standard project proposal to a foundation. It will include:
  • The basic elements of a proposal
  • The "do's" and "dont's" of writing and submitting a proposal
  • How to follow up whether the answer is yes or no
MARKETING FOR NON-PROFITS
Volunteer Management Institute (12618 124 Street)
April 21, 9 a.m. - 3 p.m.
$133.11

Marketing is not an option to the success of a non-profit organization. This one-day session provides an overview of how to apply marketing principles and create a marketing plan. Topics covered will include:
  • Define your brand
  • Define your marketing mix (the 4 P's)
  • Identify your target audience
  • Create effective messaging
  • Collaborate with the media and community
  • Discuss marketing best practices
More events for staff/volunteers in the seniors sector
(links to the ESCC Events in the Senior-Serving Sector webpage)
News and Events for Seniors
SENIORS' NUTRITION VIDEO SERIES
Edmonton Southside Primary Care Network

In this series of informative videos dietitians demonstrate tasty recipes and provide tips on food choices to ensure good nutrition.
COMPUTER LITERACY CLASSES
SCONA (10440 - 84 Ave)
Sunday afternoons, 1 p.m.
Free

Get help with all your technological questions from U of A students who have the answers! Call 780-433-5377 to register.
GOLF CONDITIONING CLASSES
Westend Seniors Activity Centre (9629 - 176 St.)
Mondays, March 21 - April 25, 9:30 - 10:30 a.m.
$40

Spring is here and golf is soon on the schedule! Join the Golf Conditioning classes at WSAC to take your game to a new level or, at the very least, develop some core strength and flexibility to feel good at your current level. This class provides a workout geared towards strength, flexibility and conditioning specific to golf and just a reason to get focused and excited for the upcoming season. Call 780-483-1209 for information.
RUMMAGE SALE DONATIONS
South East Edmonton Seniors Association (9350 - 82 St.)
April 1 - 21

Start your spring cleaning! Donations of clean, good quality items will be accepted starting April 1 at SEESA's south door. Almost anything is accepted except baby furniture and supplies, dated materials (such as encyclopedia, magazines, calendars, etc.), Readers Digest books, heavy furniture, computer hardware, televisions and shoes. Save any Christmas decorations for the fall sale. The Rummage Sale will be held April 23 and 24. Call 780-468-1985 for information.
SPRING BOOK SALE
North Edmonton Seniors Association (7524-139 Ave)
April 5 - 9 from 9 am. - 3 p.m.; April 6 hours are 8:30 a.m. - 7:30 p.m.

Call 780-496-6969 for more information.
PATIO AND SMALL SPACE GARDENING
SouthWest Edmonton Seniors Association
April 5, 10 a.m. to noon
Location: Yellowbird East Community Centre (10710 - 19 Ave.)
$15 members; $20 non-members

Join two Master Gardeners from Edmonton Horticultural Society for tips and tricks on container and patio gardening. Bring your own container (no bigger than 38 cm/15 in.).  Pre-register by calling 587-987-3200.
More  news and events for seniors
(links to the ESCC News and Events for Seniors webpage)
Volunteer/Work Opportunities for Seniors
DAFFODIL MONTH VOLUNTEERS
Canadian Cancer Society

During Daffodil Month, the Canadian Cancer Society proudly sells fresh daffodil flowers and yellow daffodil pins. They still need more than 1,000 volunteers to bring Daffodil Month activities to communities across Alberta and the Northwest Territories. Give the generous gift of your time to make an impact in the lives of people living with cancer now and in the future.

Volunteer to sell, wrap or deliver flowers, distribute pin boxes in your community or support one of the many upcoming April events. Please register on Volunteer Hub to learn more about all the volunteering opportunities and sign up for shifts. Here you can view all the volunteer shifts available and choose what best fits your schedule! If you prefer to register over the phone you can call Colleen Martin at 780-437-8407. 
(links to the Volunteer and Work Opportunities webpage)
MORE INFORMATION

Link Letter includes new items each week.  If you're looking for content that was included in a previous issue of Link Letter, refer to the ESCC website:
Back issues of Link Letter

Submissions for Link Letter can be sent to memberservices@seniorscouncil.net.  Review our submission guidelines for more information.