JULY 2021
Inside: Expansions Continue
County requires alarm registration
Production studio innovates, expands
What started as a business offering music lessons and instrument rental has grown by leaps and bounds, now supplying major concert venues with equipment and providing filmmakers with XR film capability.
 
Music Matters Productions (MMP), in Peachtree Corners, effectively converted a pandemic hardship into a new division. When live events sank in the wake of the spreading corona virus, MMP took a different tack. The company, which had just signed a lease for 40,000 square feet of space on Green Point Parkway, began creating “live” environments within its studio with the help the Unreal Engine.
Kicking it up a notch
With no events to produce in 2020, the company experimented with the Unreal Engine software, typically used in video game environments, to create XR scenes and environments to help clients create innovative content. The company began using it to produce films, music videos and commercials for clients, who couldn’t perform for live audiences, all within its XR studio. MMP sold a 6-episode show to Apple Music and created a piece for Jimmy Fallon, and its newest division was launched. Now, the company’s founder and visual designer, Aaron Soriero (right), is planning to expand in Salt Lake City and Nashville.
City takes proactive steps to combat hotel decline

The City Council approved an ordinance earlier this year allowing developers to convert declining hotels into upgraded apartments for young workers. Some hotels were on strong financial footing when the pandemic struck, while others were not, and some are at risk of losing their brands. To avoid having empty buildings, the city has created a way for the buildings to be converted to a different use.
Businesses must register alarm with county
home security alarm registration
Business owners who rely on the Gwinnett County Police Department for protection must register their security alarm systems by August 1. This includes Peachtree Corners which contracts with Gwinnett County to provide police services to its citizens and businesses.

The county’s Code of Ordinances requires security alarm systems to be registered with the Gwinnett Police Department. Failure to do so may result in an extra $25 fee for each false alarm.
From the Mayor's Desk . . .

Celebrating our 9th Year!

For those of you who were here in 2011, you no doubt remember when the referendum to form our City passed. It was a momentous occasion. I recall announcing to a jubilant crowd of supporters that November evening after the polls had closed and the count completed that the referendum to incorporate had passed.
Resurfacing work underway

The Georgia Department of Transportation (GDOT) has begun a resurfacing project on GA 140/Holcomb Bridge Road from Spalding Drive to Peachtree Industrial Boulevard.
Work on this state road is scheduled to take place from 8 p.m. - 5 a.m. Monday through Friday and is expected to take between 5 and 8 weeks. Please watch for intermittent lane closures while the road work is underway.
EV
Help on tap to businesses choosing EV charging sites

Will the EV charging stations be used to charge an EV fleet for business use, to support employees or to attract customers? Choosing the best EV charging station for business use can be a formidable undertaking. To understand and analyze the maze of information on EV charging stations, Peachtree Corners city leaders are working with Hubject, an international company promoting emission-free mobility, to issue a request for proposals from electric vehicle supply equipment manufacturers. READ MORE
New Businesses opening doors in Peachtree Corners
business open sign
Review the many new occupational tax certificates processed by City Hall. See the most recent new businesses and license renewals. READ MORE
After-hours event planned at Marriott
Join the PCBA Thursday, July 22, from 5:30 p.m. to 7:30 p.m. at the Atlanta Marriott Peachtree Corners at 475 Technology Parkway. The guest speaker is Lisa Anders, the executive director of the Gwinnett County tourism and film office who will provide an update on the hospitality industry.
PTC Business Briefs
  • Sun Court Partners LP is renovating the third floor of 2 Sun Court for Iron Mountain Information Management, a nearly $300,000 project.
  • Stage Restaurant will open soon at 5260 Peachtree Parkway. The restaurant will serve small plates, sushi, maki, pasta and entrees. They will also offer unique cocktails and a broad assortment of wines.

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