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Introducing Concurrent Session...
Digital Readiness - Using Data to Drive Growth
Learn about the Google tools that can help you understand customer behavior with your online presence. We'll show you how you can use this information to make informed decisions about your ongoing online marketing strategy.
In this session we'll discuss:
Identifying business goals (and how you plan to use your online presence to achieve them)
Incorporating data into your plan
Selecting tools to help you find the answers you need
This workshop is part of the Get Your Business Online with Google program, and is brought to you by Destination BC as part of its continued focus on growing the tourism industry's digital readiness capabilities.
And the Presenter...
We all have a story to tell. Sharing it in a manner that educates, empowers, entertains and engages your audience requires Strategic Social. Katt Stearns is the founder of Katt Stearns Consulting. She has worked with numerous small and medium sized organizations helping them develop marketing strategies that share their stories and grow their organizations. She has a passion for the business of digital and social media marketing and loves to share this. Katt is the recipient of the 2015 Canadian Digital Marketer of the Year Award and was also nominated for the 2014 British Columbia Small Business Emerging Entrepreneur of the Year.