Early Registration Discount Extended, 20 Minute Tuesday Speaker Spotlight, and More!

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20 Minute Tuesday Speaker Spotlight

Early Registration Discounts Extended!

Call for Speakers

Our 2026 Sponsors

20 Minute Tuesday Speaker Spotlight

Karen Brothers, Content Manager, 3M

The Hero’s Journey: Transforming Content Development in Three Acts

The Hero’s Journey is a common story structure relaying the adventures of the hero’s departure from the known world (Departure Act) into the unknown to retrieve something needed (Initiation Act) before returning triumphant and transformed (Return Act). Even the process of transforming content development follows this narrative arc, with the twists, turns, and lessons that one would expect from any great hero story! In this presentation, you’ll see how each act evolves with a content team from 3M as our hero.

Watch this session presented virtually at LavaCon 2021 by clicking the graphic or this link.

Missed Karen at LavaCon 2021? She will be speaking again at LavaCon 2026 Charlotte! Click here to register to see her live!

About the Speaker

As a Content Management Specialist at 3M, Karen Brothers plays a key role in the company’s transition to structured authoring and its implementation of component content management by evaluating tools and developing measurable processes to optimize re-use, increase efficiencies in content publication, and improve the customer experience.

2026 Early Registration Discounts Extended!

The next LavaCon will be 25–28 October 2026 in Charlotte, NC.

before we publish the Preliminary Schedule and access the 2024 and 2025 recordings as an added bonus!

Need to build a business case to attend? Attach a copy of last year's Schedule at a Glance to your training request and highlight all the sessions that would helped solve your organizations' content challenges. This year's program will be equally epic!

Call for Speakers

We are accepting speaker proposals for LavaCon Charlotte.

Our 2026 theme is:

Reducing Costs, Generating Revenue, and Improving the Customer Experience Though Better Content

In addition to tracks on Content Strategy, Content Operations, and TechComm Management, the theme for this year’s AI track is:

Beyond Proof of Concept: How Leading Companies Are Using AI to

Reduce Costs—without Laying Off their Content Teams

Have a case study or other best practice you'd like to share? Click the Call for Speakers (PDF) link or the graphic below for more information and submission directions. Deadline for submission: 12 February 2026

Our 2026 Sponsors

Our Call for Sponsors is open!!!

Content professionals attend LavaCon to:

Keep up with the latest advancements in publishing technology (including AI)
Find ways to improve their customers’ user experience
Find ways to decrease costs and generate revenue
Find the best authoring tool, CMS, translation, and consulting vendors who can help do all of the above

If you'd like more information on exhibiting at LavaCon 2026 click this link.