GOED is working to get in the headlines through an earned media campaign and an inbound media tour that took place earlier this fall.
"We have partnered with DCI (Development Councillers International) to pitch story ideas and host reporters to help tell the South Dakota story," said GOED Commissioner Scott Stern. "DCI has extensive industry contacts, and utilizing them only makes sense for this sort of campaign.
As a result of focused, proactive story pitching, Dakota State University’s Madison Cyber Labs earned multi-page articles from
Scoop News Group
. And, Rob Hrabe, CEO of VRC Metal Systems in Rapid City was tapped by
Chief Executive Magazine
to discuss his company’s growth.
The dairy and food processing industries were the focus of GOED’s inbound media tour. GOED hosted six reporters, and to date, two multi-page pieces have been published in
Food Business News
“The results of this campaign are not final yet, but we are pleased so far. When DCI typically sets up a tour like ours, their goal is two to three reporters. We had six on our media tour, which shows that interest in South Dakota is great," Stern said.
Stern added that there are a couple articles still pending that are expected to be published in coming weeks.