Watch the Hub's latest video on opportunities for sourcing from Kenya.
Kenya  is sub-Saharan Africa's biggest producer of apparel and the African Growth and Opportunity Act (AGOA) is at the heart of that industry.

East Africa Trade and Investment Hub
Boosting trade and investment in East Africa        
Monthly Newsletter - September 2016
                                                                              Like us on Facebook Follow us on Twitter View our photos on flickr
In this issue:

The Hub is working closely with the cotton, apparel and textile industry in East Africa to address the binding constraints limiting growth -- identified as trade policy issues, workforce development and social welfare and safety standards.

The Hub will address these constraints through its cotton, textile, and apparel industry expansion initiative, which aims to create 45,000 jobs in the next three years. The initiative will start in Kenya.

Why Kenya? Watch the video.
protocolReviewing Kenya's Progress in the Implementation of the East African Community Common Market Protocol
The Hub is partnering with private sector apex bodies in each of the East African Community (EAC) Partner States to accelerate implementation of the EAC Common Market Protocol. In Kenya, the Hub is working with the Kenya Private Sector Alliance ( KEPSA) to achieve the Protocol's provisions that call for free movement of goods, services and capital in the EAC. Full implementation of these provisions will enhance inter-regional trade and boost investment.

On September 20, the Hub and KEPSA jointly hosted an event to update the private sector on its recent analysis of laws that have been passed, or are about to be passed, that could impact Kenya's commitments to the EAC.

The Hub's Senior Economist presented on several new measures that are in line with the Protocol as well as some that may be retrogressive. Retrogressive measures create barriers that prevent citizens of other EAC Partner States from investing or providing services in Kenya freely, or add time and cost to business and investment. 

To establish an effective common market, the EAC Partner States committed to rolling back existing measures (and avoiding enacting new laws) that prevent market integration. The Hub closely monitors the policy landscape in Kenya, and the wider EAC, to determine the impact of new laws and regulations on progress towards achieving a fully integrated market.

View the Hub's full presentation.
ftfAdvancing Food Security in Africa -- 
USAID Administrator Gayle Smith, right, connects with Hub-supported young innovators in the AGRF exhibition hall. 
This year's African Green Revolution Forum afforded the Hub the opportunity to promote young innovators in agriculture, advance discussion on policy and trade tools for greater food security and showcase investment opportunities along the agricultural value chain. The Africa Green Revolution Forum brought together stakeholders in the agricultural sector to advance policies and secure investments that ensure a better life for millions of Africa's farmers and families. It took place from September 6-9 in Nairobi, Kenya. 

The Hub's activities at the Forum included: 
  • The Hub sponsored finalists of the Young Innovators in Agribusiness competition to showcase their products and make business linkages
The young innovators gained experience pitching their businesses and established trade linkages  with the high-level public and private sector players in attendance, including USAID Administrator Gayle Smith.  

"I met investors who can support me to grow and reach many smallholder famers. We also found partners who can technically support us to introduce innovations and technology to smallholder famers in affordable way. We are seizing the moment and the time is now," said Abrhame Endrias of Green Agro Mechanization. Abrhame Endrias won the Hub-supported Young Innovators in Agribusiness competition. Abrhame's company Green Agro Mechanization has offered mechanization and farm credit service to 12,450 and 69 farmers respectively across Bale and Arsi zones of the Oromiya region in Ethiopia.
  • The Hub led discussion on policy and trade tools for greater food security 
On September 8, the Hub hosted a breakfast meeting titled, "The Essence and the Practicalities of Feed the Future: Using Policy and Trade Tools to Reduce Food Insecurity." The breakfast session provided stakeholders in the agricultural sector with the opportunity to discuss policy issues that constrain intra-regional trade and affect food security. Participants also discussed challenges and opportunities in structured trade for staple foods.
  • The Hub, Grow Africa, Kenya Investment Authority and the AGRF Secretariat co-hosted a private sector CEO breakfast 

The Investing in Kenya session brought together industry leaders, company CEOs, investors, and investment facilitators to discuss the many investment opportunities available along the agricultural value chain, how to connect companies to commercial opportunities, and how to collaborate with government to reduce policy-related risks.


"Most countries that grew economically first grew through their agricultural sector. As a country we need to invest in the agricultural sector. We need to grow from small to large, most famers in the agricultural sector are small- and medium-sized enterprises (SMEs)," said Kenya Private Sector Alliance Governor Agriculture, Livestock and Fisheries Dr. John Mutunga.


The AGRF resulted in more than $30 million committed to African agriculture. Read more about the decisions and commitments from AGRF here.

sourceEast African Home Décor and Fashion Accessory Producers Connect to Regional and International Buyers at New Source East Africa Trade Fair

Professor Adolf Mkenda, Permanent Secretary Ministry of Industry, Trade and Investment Tanzania, examines a basket from Uganda Crafts 2000. A home decor company that is already exporting to the U.S. and would like grow its market further. 
World Fair Trade Organization Africa, TradeMark East Africa, CBI and the Hub joined forces to host a new professional trade fair, Source East Africa, on September 23-25 in Arusha, Tanzania. The trade fair connected 30 exhibitors in the crafts sector with buyers from the U.S, Australia and the East African region. Buyers discussed their market needs with the producers, ordered samples, and forged relationships for future business.

Professor Adolf Mkenda, Permanent Secretary Ministry of Industry, Trade and Investment Tanzania, officially opened the trade fair and promised to lend full government support to continuing the event.

"We are happy that this event will be an annual event. We will support as a government and the people of Tanzania. We will go a step further and offer to host it here in Arusha with full government support. The government is willing to play its part fully including devoting its resources to partner with the organizers to make sure we can have this event for the region, so that our people who are involved in this time consuming activity can be able to interact with other creative minds and also secure markets for their products," said Prof Adolf Mukenda.

The Hub recently helped the government of Tanzania to develop a national African Growth and Opportunity Act (AGOA) strategy that will maximize its opportunities for trade with the U.S. Expanding trade relationships in the home décor sector is a key element of that plan. 

Watch Source East Africa highlights here.
investThe Hub Expands Investment Ties in Mauritius and Madagascar

At the end of September, the Hub signed two memorandums of understanding (MoUs) to
Following the MoU signing with the Madagascar National IPA, the Hub held investment meetings with Malagasy business owners looking for capital. The Hub will now help the high-potential companies prepare documentation for investors. 
support investment promotion in eastern Africa. The first was with the Board of Investment Mauritius on September 21 and the second was with the Madagascar National Investment Promotion Agency on September 27.

"Board of Investment Mauritius looks to build on expertise and capability of the Hub in East Africa to conduct workshops and conferences to promote outward investment from Mauritius into East Africa," said Vinay Guddye Head of Department Outward Investment at the Board of Investment, Mauritius.
"Madagascar National Investment Promotion Agency very pleased to partner with the Hub and to work hand in hand to realize technical assistance programs on access to capital. Malagasy companies especially SMEs are in need of this kind of support," said Johari Rajosefa, Director Investor Services Madagascar National Investment Promotion Agency.
The Hub has a mandate to close 100 million dollars in new investments by 2019. Its investment facilitation support covers Madagascar but it has not yet closed any transactions in the country. By partnering with the Madagascar National Investment Promotion Agency and by cultivating its recent partnership with AMCHAM Madagascar the Hub will conduct targeted outreach to business owners in Madagascar to develop a rich pipeline of investment opportunities. The Hub will then connect these business owners to appropriate investors.

The Hub has signed similar MoUs with investment promotion agencies in Kenya, Uganda and Ethiopia.
NYCEastern African Designers Participate in New York Fashion Week Trade Show Events

As part of our work in promoting two-way trade with the U.S. under AGOA, the Hub supported
Santo Anzo of Arapapa with a visitor at her booth at Coterie
seven eastern African fashion designers and accessories producers to attend the Nolcha,
TMRW and Coterie trade shows, all of which took place on the sidelines of New York Fashion Week. A global audience of press, retailers, designers and industry specialists visited the exhibits to look for innovative talent.
"Our participation at Sourcing at Coterie was electric! Business is about relationships you cannot build a business without face to face contact, Sourcing at Coterie is a must attend trade show for fashion exporters looking to sell to the U.S market," said Issac Muluki fo Vivo Activewear.
"Sourcing at Coterie has been a great eye opener for us as first timers. We feel challenged, but also confident we can deliver value. We have made good contacts at the booth and we have several samples and orders to work on," said Santa Anzo of Arapapa
The Hub supports trade shows like Coterie, TMRW, and Nolcha to help eastern Africa designers and produces connect with global buyers, learn more about the industry and take advantage of opportunities through AGOA.
Go here to read more about the Nolcha show and view the profiles of Hub-supported exhibitors: I Am I, Mafi, and Sammy Handmade. Go here to see more about Coterie and TMRW. The Hub supported  Panah, Vivo Activewear, FlexKnit, Arapapa Consulting Ltd, Aprelle Duany and Ami Doshi to attend. You can view their profiles on the Hub's AGOA exporter directory.
spsThe Hub Supports EAC Partner States to Develop SPS Work Plans

The Hub continues its work to support the EAC Partner States enhance its Sanitary and Phyto Sanitary (SPS) (i.e. animal health, plant health & food safety standards and testing) capacity inline with its commitments under the U.S.-EAC Partnership Agreement.

The Hub, in collaboration with the EAC Secretariat, recently convened national SPS priority setting workshops in Kenya, Rwanda, Tanzania, Uganda and Burundi. These workshops served to identify priority flagship interventions for support at national and regional level.

The Hub also convened a regional SPS experts meeting to review and consolidate the outcome of the national workshops. 
AGOAAGOA Forum 2016 
The Hub's Trade Promotion and AGOA Director participated in the civil society session of the
Looking for AGOA impact. Click above
just concluded 15th Annual AGOA Forum in Washington, DC. This year's theme was the "Role of Civil Society in Maximizing AGOA Now While Preparing for the Future Beyond AGOA".  The Hub Trade Promotion and AGOA Director gave a presentation on Best Practices in AGOA Country Utilization Strategies and was a panelist on a session titled, "Enhancing Regional Integration to Support U.S.-Africa Trade and Investment".

During the plenary session of the AGOA Ministerial, Minister Kanimba of Rwanda praised the Hub for its support in developing the country's AGOA strategy and action plan and mentioned that Rwanda now has a robust AGOA strategy that includes input from all stakeholders in the industry and rests on a strong market analysis. You can read the Rwanda AGOA Action Plan here.
The East Africa Trade and Investment Hub supports two U.S. presidential initiatives:

Trade Africa
is a partnership between the United States and sub-Saharan Africa to increase internal and regional trade within Africa, and expand trade and economic ties among Africa, the United States, and other global markets.

Feed the Future
strives to increase agricultural production and the incomes of both men and women in rural areas who rely on agriculture for their livelihoods. Investments in inclusive agriculture-led growth encompass improving agricultural productivity, expanding markets and trade, and increasing the economic resilience of vulnerable rural communities.
The author's views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government.
East Africa Trade and Investment Hub | |