East Region Strategy

Swim England East Region is pleased to announce the publication of our exciting new strategy.

This document represents a significant step forward for aquatics across our region, and we are proud of the vision it outlines.

Our new strategy has been developed to be fully aligned with Swim England's One strategy, including their values and goals. This ensures that our efforts in the East Region directly contribute to the national goals and fostering a united approach to aquatics for everyone.

We believe this strategy will provide a robust framework to grow and enhance lifelong aquatic opportunities in the region, from grassroots participation to elite performance, and to ensure a positive and inclusive experience for all involved.

Should you have any questions or comments regarding our new strategy, please do not hesitate to contact the Regional Chair, Stewart Murray, chairman@eastswimming.org. Your feedback is invaluable as we embark on this exciting new chapter.

NEW!! Chair & Welfare Conference Saturday 6^th September 

On Saturday 6^th September 2025 Region will be hosting it’s first Chair & Welfare Officer conference at the lovely setting of Stapleford Granary in Cambridgeshire.

The day will run between 10 – 4pm with inputs from SE Safeguarding, the National Welfare Officers, Governance, Active Sports Partnerships and more!

Lunch is included and it is free to attend! Spaces are limited to 2 per club, if you or your chair cannot attend you are welcome to send 2 other representatives from your club committee.

The day will focus on how chairs and welfare officers can effectively work together whilst still maintaining confidentiality and cover topics such as how to deal with outcomes following a SE Safeguarding investigation, the behaviour policy, culture change, how Active Sports Partnerships can help your club and a Q&A with a panel of experts.

It will be an excellent opportunity to network, feedback to the region, put faces to names and pick up some ideas to implement at your clubs to allow them to flourish and make your job easier!

Please support this event, there is a minimum number which must be reached in order for it to go ahead.

We look forward to seeing you there!

Jeff Cook Salver

This year the region invites nominations for the Jeff Cook Salver award from our clubs, counties, regional committees and leadership groups. Nominations close at midnight Sunday 13th July 2025.



The Jeff Cook Salver was presented to the Region at its inception in 2005.

The intention is that the salver is awarded to a person, team or club that has made a significant contribution to the sport within the region.



If you would like to make a nomination please nominate now!

Swim England National Awards 2025 - Nominations Close Soon

Nominations for the Swim England National Awards 2025 are open!

These annual awards shine a spotlight on the amazing people in the aquatics community; from clubs and coaches to volunteers and champions of inclusion.

Winners will be announced live on Saturday 29 November at the University of Birmingham’s Great Hall.

Nominations are open until Sunday 6 July! 

East Region Para-Swimming Meet 2025

Entries are open for the SEER Para-Swimming Meet being held on Sunday 21st September 2025 at Newmarket Leisure Centre.

The closing date for entries is 20th August 2025.

There are two entry forms, one for those who will be Classified at the Meet and one for other competitors.

The Classification form has been designed to ensure those being classified enter the required events. Please ensure you use the appropriate form.

Club Health Tracker

The Swim England Club Health Tracker is now open for 2025. This innovative online tool is designed to help clubs evaluate, measure, and celebrate their development progress.

We strongly encourage all clubs and all sections of multi-sport clubs to complete the Club Health tracker which is a series of multiple-choice questions. 

Why use the Club Health Tracker?

• Gain a clear understanding of your club’s current position and benchmark your results against national, regional and discipline specific averages.
• Track and celebrate progress in your club’s development over time.
• Identify areas needing improvement and access tailored resources and guidance (online toolkits or development officer support)
• Use the insights to shape your club’s development and inform committee discussions
• Get direct signposts to support resources and contacts for regional and national Swim England teams.

For any queries or further assistance, please don’t hesitate to contact us at clubdevelopment@swimming.org.

Officials

A new Swim England group is being formed to support swimming officials' training and development, to shape the future of officiating in England.

They are looking for 10 passionate individuals to help build a positive, inclusive and forward-thinking officiating culture.



Specialist roles are available to cover pool swimming, open water, para-swimming and masters.

Officials News



The method for sending Swimming Officials News has now changed and will hopefully result in less of the messages being filtered as spam or junk.

If you are an Official or trainee, please sign up for the Official's News.

 Swim England East Region Short Course Championships 2025 

We are pleased to announce that information for the East Regions Short Course Championship is now available

This will be held 31st October – 2nd November 2025 at Inspire Luton Sports Village 

Club Links Programme 

Swim England Club Links programme encourages clubs to work together with learn to swim providers to transition learners from swimming lessons to club activity.

The programme is for all four aquatic sports (artistic swimming, diving, swimming and water polo) and each programme will be tailored to the needs of your club and the pool operator.

Affiliated clubs and pool operators can apply together for funding of up to 50% of club start-up costs.

The funding could potentially cover:

• a club programme of up to 12 weeks
• transition sessions to support a learners move from learn to swim to one of our aquatics sports
• coach and teacher fees
• pool time.



The information concerning Club Links has moved, It can now be found here

Good Governance

Get support in your committee role by attending one of Swim England's role-specific workshops. 

Good Governance Chair workshop 

11th July - 12:00, 22nd July - 18:00, 8th August - 12:00, 3rd September 18:30,

29th September - 18:00

Good Governance Secretary and Membership Officer workshop 

6th August - 18:30, 30th September - 18:30

Good Governance Welfare officer workshop 

15th July - 18:00, 18th July - 12:00, 4th August - 18:00, 5th September - 12:00,

10th September - 18:30

The sessions for the Chairman and Welfare officer are mandatory for the role. If you have already attended a session this year, there's no need to attend again however, it is recommend attending a session every 12-18 months.

East Region Welfare

Welfare Officer's toolkit 

Swim England have published a new Welfare Officer's toolkit that’s been created to support you in your role.

The webpages are packed with practical advice, templates, and key information to help you feel confident and well-equipped when it comes to welfare and safeguarding. 

Whether you're new to the role, or have been doing it for a while, we hope you’ll find it useful.

Active Sports Partnerships

The Sport Welfare Officer Network (SWO network) within the Active Sport Partnerships has been created to support National Governing Bodies (NGBs) and their local clubs to promote good practice and safer sport for all. The network is funded by Sport England through National Lottery funding.

The SWOs are working with key partners to develop a local approach to assisting and supporting club welfare officers, to create safer club environments and improved experiences for children, young people and adults.

The Sport Welfare Officers will help create safer sport for all by:

• Providing additional, local support for club welfare officers  
• Signposting clubs to the right advice and guidance  
• Working with club welfare officers to create a safer culture within their organisation  
• Facilitating local training opportunities and events 
• Creating networks so that volunteers and staff feel better connected and informed 
• Recognising, sharing and developing best practice 
• Helping to raise awareness of safeguarding and welfare for young people and adults at local events

The Sport Welfare Officers do not replace your club, county or regional welfare officer and Safeguarding & Welfare concerns should still be dealt with as per Wavepower and advice sought from County, Region or SE Safeguarding. They do offer local support and excellent training opportunities that are free!

If you feel your club would benefit from their involvement please email eastwelfare@swimming,org or find your local Active Sport Partnerships Sport Welfare Officer here

East Region Workshops

Time to Listen Workshops



There are still spaces available on two Time to Listen Workshops 

The following Time to Listen Workshops are available to book via the SE East Region website

Saturday 5^th July 2025 at 9am

Monday 6^th October 2025 at 7pm

The workshop is a mandatory requirement for Welfare Officers.

Team Manager Workshops

The Team Manager Training is written by Swim England and is delivered face to face by accredited SE tutors online.

This year the region had organised 11 Team Manager 1 workshops with a total of 440 available spaces and 3 Team Manager 2 workshops with a total of 120 spaces available.

We ask that clubs plan their Team Manager requirement in advance to ensure they have the required amount of Team Managers for upcoming events and camps. You can book a workshop here

The last Team Manager 2 workshop for 2025 is online on Thursday 25^th September at 7pm, if your club is planning overnight stays and need TM2’s between September and January 2026 please ensure you book a place 

Team Manager 1 Workshop

8th July at 6pm

5th September at 6pm

16th October at 7pm

10th November at 7pm

Team Manager 2 Workshop

25th September at 7pm

If you have booked a place and can no longer attend please email bookings@swimming.org

So far this year 25 people have not attended workshops they have booked.

Qualifications 

East Region-Based Qualifications:

15pnx48 Swim England Swimming Coach - 29/07/2025 - Dereham leisure Centre

12445 Swim England Assistant Swimming Coach - 19/08/2025 - Brentwood Centre

12445 Swim England Assistant Swimming Coach - 20/08/2025 - Brentwood Centre

13653 Swim England Assistant Swimming Coach - 22/08/2025 - Runnymede Leisure Centre

13654 Swim England Assistant Swimming Coach - 22/08/2025 - Inspire: Luton Sports Village

James Salmon

Regional Manager

james.salmon@swimming.org

Jo Stalley

Regional Operations Officer

jo.stalley@swimming.org

Fran Vesztrocy

Regional Welfare Officer

fran.vesztrocy@swimming.org

Emma Winter

Regional Administrator

emma.winter@swimming.org

General Enquiries

east@swimming.org

+44 (0) 7583 694233

Regional Welfare & Safeguarding

eastwelfare@swimming.org

01509 640378