February 23 - Grow Your Brand on Instagram: Online Webinar
The Ontario Digital Main Street Initiative - "Grow Your Brand on Instagram: Online Webinar by The Ontario Digital Main Street Initiative About this Event: This workshop is for those that have already dipped their toes into the world of Instagram, and are looking to grow their business’s reach on the platform. We’ll explore different ways businesses are strategically building their following on Instagram. We’ll discuss strategies for account aesthetics, promotions, shopping and ecommerce, 'swipe up' links, stories, highlights and more."
February 24 - Gaining Clients by Using Impactful Imagery
Xcelerate Learning Series - "Do you have no idea what photos to post on your social media? Are you always using stock images and finding minimal engagement and return? Laura will cover how storytelling and impactful imagery can grab your viewers’ attention in an overwhelmingly digital world. From tips and tricks on creating show-stopping product shots to making your socials look sleek and professional, we will go through it all!"
February 25 - Ask an Expert: Employee Mental Health Check Up
Simcoe County - "The COVID-19 pandemic continues to impact all aspects of our daily lives, including transforming the way we work, making employee mental health one of the most important issues facing workplaces today. To better understand how to support your employees' resilience during these uncertain times, business leaders are invited to join Hayley Peek, Mental Health Consultant and co-founder of 'Supporting Through Struggle TM'"
February 24 - Ecommerce Options for Small Business: Online Webinar
The Ontario Digital Main Street Initiative - "It’s never been easier for small businesses to dip their toes into the world of ecommerce. Discover the fundamentals of selling online in this webinar that’s perfect for ecommerce beginners. You’ll learn: How to add ecommerce functionality to an existing website, How to sell through a third-party marketplace, How to build your whole website as an online store, What your options are for payment gateways and fees & How to integrate your online store to other digital systems like accounting and shipping."
March 2 - Maximizing Your Online Advertising & Digital Marketing Budget: Online Webinar
The Ontario Digital Main Street Initiative - "You don’t need a big budget to get noticed on the web – you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you’ll learn the tricks and tools needed to market your business effectively on a shoestring budget. This webinar is presented in partnership with the Alliston BIA."
March 3 - Pivot Point: Boost Your Social Engagement
Xcelerate Learning Series - "You may have a clear idea of what to post on social media, but are you taking time to engage with your online audience? In this interactive presentation, Melissa will share activities to incorporate on your socials so you can boost your growth and engagement. Have your phone out & ready we will use it in this presentation!"
March 11 - Google Analytics for Small Business: Online Webinar
The Ontario Digital Main Street Initiative - "Ever wondered who’s visiting your website, and what they’re doing there? Google Analytics can tell you all of that and more. Discover the fundamentals of Google Analytics in this beginner-level webinar. You’ll learn: How to connect your website to Google Analytics, How to set up Google Analytics properly to filter out irrelevant traffic, How to create custom views and set goals within Google Analytics, How to generate 5 key reports to let you know how your website is performing, How to configure Google Analytics to automatically send you reports."
March 16 - Facebook and Instagram Advertising on a Small Budget: Online Webinar
The Ontario Digital Main Street Initiative - "Whether you have $0, $50, or $100 a month to spend on Facebook and Instagram, you can still reach your target customers and clients. Discover some creative ways to do so in this beginner-level webinar. You’ll learn: How the Facebook and Instagram algorithms work, so your content can cut through and be seen, even without spending money, How to decide when to boost a post, and how much to spend, What your options are for advertising on Facebook and Instagram, How to target your ads to your ideal customer or client based on demographics, geographic area, and more"
March 18 - Working with a Digital Services Professional: Tips for Small Businesses
The Ontario Digital Main Street Initiative - "When it comes to digital marketing, there are many things you can do yourself. But should you? Do you want to? In this workshop, a digital professional will give you all the tips for getting the most out of your working relationship. If you’re considering hiring a digital pro for website design, development, or social media management, this workshop is for you."
March 23 - Grow Your Brand on Instagram: Online Webinar
The Ontario Digital Main Street Initiative - "This workshop is for those that have already dipped their toes into the world of Instagram, and are looking to grow their business’s reach on the platform. We’ll explore different ways businesses are strategically building their following on Instagram. We’ll discuss strategies for account aesthetics, promotions, shopping and ecommerce, “swipe up” links, stories, highlights and more."
March 25 - Social Media for Small Business: Online Webinar
The Ontario Digital Main Street Initiative - "Social media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy."