MERRICKVILLE - The Wick Witch Candle & Bath Company will "Cast a Spell on your Sense of Smell."
This small-batch apothecary is making big on its spring product launch with bright and fresh scents like Tropical Temptress, Summer Solstice and Lavender Mint, to name just a few.
"It keeps things fresh and keeps people coming back," says owner Lianne Kulp-Aultman of why her shop has a special launch with each new season of the year. "It's really nice to see that your community is behind you and for us to help own community at the same time."
Lianne and her team held a well attended spring-summer pre-launch event, which raised funds for the Merrickville area Emergency Food Cupboard. The sparkling shop now has the newest seasonal scents, including citronella candles, luxury whipped soaps, body butter, body mists and scent rollers and all are made in-house.
"We're busy all year round because we make everything here. We ship across Canada, to the U.S. and Europe," says Lianne. As the creator of Wick Witch's 28 scented blends, she carries around a notepad in case she thinks of a new scent combo or a new product name.
Lianne has deep family roots in Merrickville. Her great grandmother read tarot cards. Lianne and her sister Sarah initially started making scented soy candles because they couldn't find them locally. They became known for their drying herbs and potions and the "witch theme" was born. Soon they were selling candles off their front porch.
"We had stores carrying our products before we even had a shop," says Lianne. She first opened a store in Perth until one became vacant in Merrickville in 2011.
The Merrickville store expanded within 2 years. Today Wick Witch products are sold in 18 eco-boutiques from Halifax, Nova Scotia, to Victoria, B.C. Online sales are going well too.
A goal of Lianne's is to expand her product lines even further.
"If you're going to be successful, you have to be passionate about it. I am. If I didn't have a shop, I'd be doing it anyway for family and friends," says Lianne, adding she loves coming to the shop each day where creativity flourishes and her product scents help create a warm, earthy atmosphere.
"I'm also blessed to have great staff."
Learn more about Wick Witch by visiting their
page. See their
account. The shop is located at 108 St. Lawrence Street in Merrickville. Give them a call at 613-665-1905.