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Economic Development eNews | September 10, 2019
Business Profile
Top feature photo: Owner Ingrid Van Dusen, centre, Danielle DeJong, left, and Anne Marie Ellis, right, serve up some of their specialties.
Above photo: Danielle mixes chocolate for haystacks, another favourite of customers.

Above photo: Anne Marie making chocolate-covered peanut butter balls.

Below photo: Ingrid and her father Roelof Hazelaar beneath Holland banners in the shop.
The sweet successes of Pastry King's Princess
LYN - The kitchen of the Pastry King's Princess is alive with the sound of mixers and the smell of warm cookies and butter.

Ingrid Van Dusen - the namesake of the Pastry King's Princess - is in constant motion at her thriving business off Centennial Road. Her cheerful staff is also moving between bakery tins, icing bowls and putting the finishing touches on intricate pastries and fan favourites. Meanwhile the shop door is swinging open with a steady stream of customers.

"We have so much demand," says a smiling Ingrid, known for her signature Dutch butter cream. Her father, Roelof Hazelaar, who for many years operated The Pastry King in Brockville, taught her the recipe he brought from Holland in the 1950s. Their butter cream is highly recognizable in this region.

"We only use whole foods, real butter and no preservatives," says Ingrid. Pastry King's Princess offers 100-plus bakery products. "Even some of our mistakes have ended up being products," she says. Once an ingredient was left out of a dessert but it was a hit anyway.

This family business, which dates back 60 years, is both a bakery and a shop selling Dutch delicacies, cheeses and Canadian dessert favourites, including their biggest seller chocolate brownies. Ingrid and her team take special orders for events and weddings.

Ingrid used to help in her dad's shop but had not planned to take over the business. However, when her father fell ill 25 years ago, Ingrid and her husband John decided to open Pastry King's Princess at their family home. There were doubters the business would succeed. Ingrid was a young mother at the time and the shop was off the beaten path. Against the odds, the business took off and continues to flourish. Just this summer, Ingrid purchased an even larger oven to fulfill demand.

"I've tripled my business, even with being out here (in Lyn)," she said in reference to her rural location and shop that was once a garage.

"I love what I do. How can I not when you stay at home, help your dad and raise your family at the same time?"

Customer satisfaction is at the forefront of the business. She likes to put smiles on people's faces. Ingrid also credits her staff, who she calls family, for helping make her business a success.

Ingrid's bakery products are sold on-site, at The Butcher Shop Inc. and Brockberry "Food to Go," both located in Brockville, and Lakeline Lodge & Marina at Charleston Lake.

Learn more about The Pastry King's Princess on their website and Facebook page. Call them at 613-345-2484 or send them an email. They are located at 2404 South Howard Road off Centennial Road (County Road 27).
Economic Development Summit
2019 Registration is now open!

Registration for the 11th annual Leeds Grenville Economic Development Summit is now open. For the past three years, this Summit has sold out so register early! Enjoy a day of networking with the business and political leaders throughout the region and stay tuned as we announced our speakers.

The Summit event is held in partnership with M.P.P. Steve Clark, the Eastern Region Workforce Innovation Board and the 1000 Islands, Grenville and Valley Heartland Community Futures Development Corporations.

WHEN: Friday, November 22
WHERE: North Grenville Municipal Centre, 285 County Road 44, Kemptville
COST: $30. (Light breakfast, lunch and snacks are included.)

Ridgway Confections business owners Derek Ouellet and Cindy Healy at the 2018 Economic Development Summit.
Bill Thake Economic Development Leadership Award
Nominate an economic development volunteer

Many volunteers help to improve the economic vitality of Leeds Grenville. Our goal is to honour individuals for their ongoing efforts. If you have someone in mind within the 10 member municipalities of Leeds Grenville, consider putting their name forward for the Bill Thake Award.

Connect with us at econdev@uclg.on.ca   or call Deanna Clark at 613-342-3840, ext. 5360.

Deadline: Friday, September 27th, at 4 p.m.
The award will be presented at the 11th annual Leeds Grenville Economic Development Summit on Friday, November 22, 2019. Be sure to Save the Date in your calendars for this event.

Visit the  Summit 2019  page for more information

Workshops and Seminars
HR Essentials: Documents, Letters and Policies

Ensure you comply with the law and protect yourself and your business by attending this workshop hosted by the Employment and Education Centre and Employment Ontario. This HR Essentials workshop covers what employers need to know for employees and contractors. It includes: Letters of hire/employment contracts; Job descriptions; Policies and procedures (legally required and additional); Termination letters; Other miscellaneous documentation now required under the Employment Standards Act.

WHEN: Thursday, September 19, 9-11 a.m.
WHERE: Employment and Education Centre, 105 Strowger Boulevard, Brockville
COST: $20. Registration is required and space is limited.

For more information contact email Kim or call 613-498-2111, ext. 245.
Google Analytics and Google Advertising

Uncover your website secrets with Google Analytics. Your website tells a powerful story about your business. Learn what reports help you the most and how to evaluate where your visitors are coming from and your website's contribution to your business goals.

Google Advertising: The Free and The Paid makes up the second portion of this session. It shows you how to get your business on the map, increase the frequency you show up on a Google Map, advertise with Google Ads without breaking your bank account and setting up your advertising account.

WHEN: Tuesday, October 8, 1-3 p.m.
WHERE: Small Business Advisory Centre, 91 Cornelia Street West, Entrance B, Smiths Falls
COST: $20
Bookkeeping 101: What you need to know

Presented by Lynn Marsh of HealthyBOOKS, this seminar is designed to advise business owners about how to set up accurate record-keeping systems and accounting needs. Information covered include topics such as: The difference between an accounting firm and a bookkeeper and how both are essential; Accounting software - which is best for your business and why (Quickbooks, Quickbooks Online, Sage50 and Sage Cloud); App solutions - how to embrace the latest technology to eliminate the shoebox of receipts.

WHEN: Thursday, October 10, 9 a.m. to 12 noon
WHERE: Small Business Advisory Centre, 91 Cornelia Street, Entrance B, Smiths Falls
COST: $20
To learn more or to register for these workshops, go to our Workshops and Seminars page.
United Counties of Leeds and Grenville Economic Development Office
32 Wall Street, Suite 300, Brockville, ON K6V 4R9
613-342-3840 | 1-800-770-2170 |  econdev@uclg.on.ca