Educating the Public


If the current political climate has taught us anything, it's that everyone has an opinion. Turn on any news channel or visit a news website, and you will find strong opinions on all sides of all issues. Oftentimes, it's difficult to discern the opinions from the facts! Worse, negative opinions dominate, which can make it disheartening to try to engage in your community. However, as leaders in local government, it's our job not only to engage, but to educate our public. Indeed, a highly engaged public who does not understand the fundamental realities of local government might actually do damage.

Educating the communities we serve means ensuring that we share facts and history about our communities in a timely and thoughtful manner. It means presenting information in the context of tradeoffs, and avoid one-sided declarations without acknowledging that a new policy may have negative repercussions. Engagement from a well-informed public is far more helpful to the goal of improving our communities. It also charts a pathway to compromise and cooperation.

Understanding how local government works and the complexities of policy in California can be daunting. For most of us, we live and breathe it daily, but we still need refreshers to keep current. Thanks to the internet, there are many exciting ways to better connect to the public and explain the fundamentals of local government. If you start your efforts with the first goal of informing, you may be surprised how it helps advance a community through sticky issues as they arise in the future.


Principal/Chief Financial Officer
After three years on the team and serving clients including Civiltec Engineering, Culver City, Rolling Hills Estates, MuniTech Academy and more, Jon Barilone is Tripepi Smith's new Director.
Newspapers may continue to struggle financially, but they remain a core influencer and message delivery platform of our communities. To make sure your agency's communication and outreach goals are met, you must know how to craft a compelling story pitch and form relationships with the media.  Read More
Pivot Charter School  has relied on support from Tripepi Smith for four years to aid its marketing and outreach efforts. While in the midst of an important chartering process for each of its four resource centers, Pivot has turned to Tripepi Smith to sustain its outreach work, while addressing the additional workload of seeking new charters. Read More
Until recently, Nextdoor was living off venture capital. Now the platform is seeking to monetize its massive audience and has implemented Sponsored Posts. What does this mean for cities?  Read More
Tripepi Smith has refreshed the City of Cupertino's brand through a comprehensive style guide that outlines optimal fonts, colors, logos and standardized templates. Read More

Tripepi Smith provides marketing, technology and public affairs solutions
for private companies and public agencies. Whether you're redoing your website, driving an email campaign, shooting a video or launching on Facebook, Tripepi Smith can help.

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Client Highlight: MuniEnvironmental

MuniEnvironmental spe cializes in providing solid waste, recycling and stormwater consulting services to communities, non-profits and municipalities. The firm's  expertise adds value to municipal and agency efforts to implement mandated regulatory environmental requirements. 
Bellflower, Irvine, Lomita, Garden Grove and Corona are just a few cities that benefit from MuniEnvironmental's services. 
Click/tap here to learn more about MuniEnvironmental.
Service Spotlight:
Search Engine Marketing

Tripepi Smith blends marketing strategy know-how with top-tier tools to optimize our clients' search engine marketing efforts.

Click/tap here to learn about our other marketing services.
Talent On Tap:
Katherine Griffiths

Katherine Griffiths has been on team Tripepi Smith since 2016. She is the team's Director of Operations, leading efforts for clients, including La Ca ñ ada Flintridge, California Choice Energy Authority, MuniEnvironmental, Avenu Analytics & Insights, Claremont McKenna College and Municipal Information Systems Association of California.

Click/tap here to learn more about the Tripepi Smith team.
2018 Conference Plans

Tripepi Smith can be found on the conference circuit. Look for us at the following events:

CAPIO Annual Conference
Santa Rosa

Washington City Manager Association / ICMA West Coast Conference
Stevenson, WA

MMASC Women's Leadership Summit
Yorba Linda, CA

MMANC Women's Leadership Summit
Richmond, CA

CCCA Annual
Municipal Seminar
Indian Wells

ICMA Annual Conference
Baltimore, MD

LOCC Annual Conference
Long Beach

MMASC Annual Conference
Indian Wells

MMANC Annual Conference