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Trilogy Tidings
April 2014
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in this issue
Getting the Word Out to Stakeholders
Healthcare Insurance Costs Under ACA
What does Trilogy do?
Resources from our Archives

     Got an idea for a new product?  Got a prototype and seeking additional investment?  Ready to go to market but need to line up appropriate corporate resources?  Rollout in process but messaging is not compelling?

 

     No matter where you are in this process, you need a plan, an overarching framework, a Product Concept communication tool.  I may have just what you need.

Regards,
Joe
  
Getting the Word Out to Stakeholders 
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     There are two equally important imperatives in creating a new business opportunity based upon a new product: (1) devise an innovative product, and (2) effectively communicate that new-product concept to all the stakeholders who stand in the way of its success. Not just prospective customers need to be convinced; many others need to be convinced along the way.

 

     As you have likely discovered, this communication task is not trivial. It involves interactions with many people both inside and outside your organization. It's hard work that can often be frustrating. ("Why don't you get it? Don't you see why this is such a great idea?")

 
     To ease the burden you need an overall framework - a Product Concept communication tool - that is comprehensive, one from which you can extract customized messages to all your stakeholders. I attempted to devise such a framework that I call ConceptVision. Check it out. See if this tool might be helpful in the course of your next new-product liftoff.
  
     And, once you get past the critical early stages of new-product commercialization and you're ready to write marketing copy directed to prospective customers, you might benefit from Casey Demchak's blog or his personal services. 
Healthcare Insurance Costs Under ACA 
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     The Affordable Care Act ("Obamacare") is obviously a politically charged subject. But individuals and their employers can begin to understand its cost impacts, subject to enrollee uncertainties, by checking out a recent report by the American Institute for Economic Research. You will find a very brief summary of its report here. Once there, you can register for AIER's free, initial 72-page report on the subject. It's quite informative. 
What does Trilogy do? 
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     Trilogy Associates facilitates business growth and renewal through commercialization of new products, providing the following services:
  • Opportunity assessment
  • Business planning and enterprise growth strategies
  • New-product conceptualization, commercialization and marketing
  • Market research and competitive assessment
  • Business development and partnering
  • Market and technological due diligence
  • Assessment of the therapeutic and diagnostic potential of novel technologies
  • Design of efficient and effective development strategies for early-stage biomedical products
  • Business and technical writing/publishing

     Inquiries to establish whether and how we might support your business initiatives are always welcome.  Contact us.

Resources from our Archives 
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     Check out our Reading Room to view my published articles, presentations and white papers on a variety of topics.
  
     And, you can examine an archive of my prior newsletters (since February 2007).
Contact Information
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Joseph J. Kalinowski, Principal
919.533.6285
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