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One of the most influential and acclaimed journalists in the world, Jorge Ramos, has brought his new video podcast, Jorge Ramos: Así Veo Las Cosas, to Pitaya Entertainment, one of the leading Spanish-language podcast networks. Pitaya will handle video advertising sales for the podcast on a global basis.
For more than four decades, Jorge Ramos has been one of the most trusted and honored voices in the U.S. Latino community. Often described as the voice of Latino America, Ramos built his career after immigrating to the United States in pursuit of the American Dream, establishing himself as an independent journalist unafraid to speak truth to power. To the more than 68 million Hispanics in the U.S., he remains a singular figure whose credibility is grounded in integrity, courage, and an unwavering commitment to the communities he serves.
Jorge Ramos: Así Veo las Cosas represents a new chapter in Ramos’s career: a daily, uncensored space in which he speaks directly to his audience through podcasts and social media. With new episodes airing Monday through Friday on YouTube, the program offers informed perspectives on current events and explains and contextualizes the news in a clear and relevant way for the Latino community in the United States and audiences across Latin America.
“Our priority with Así Veo las Cosas is to focus on storytelling that informs and connects with our community. Partnering with Pitaya for our advertising representation allows us to work with a team that truly understands both Latino audiences and the value of culturally relevant content. Their expertise helps ensure that our stories are supported by brands that respect and believe in our audience,” said Ramos.
The show is primarily recorded in a studio and is complemented by reporting from key cities for Hispanic audiences. Ramos and his team travel to the communities affected by the issues dominating the news to hear directly from those impacted. To date, they have traveled to Los Angeles, New York, Miami, and Minneapolis. Jorge Ramos: Así Veo las Cosas has quickly positioned itself as a reference point for audiences seeking clarity, context, and a critical lens on those in power.
Under the agreement, Pitaya will hold global rights to sell video advertising for Así Veo Las Cosas, creating new opportunities for advertisers to connect with highly engaged Latino audiences across YouTube and social media. The partnership underscores Pitaya’s pre-eminent role as a bridge between top-tier Latino talent and advertisers seeking brand-safe, high-impact, premium content.
Jorge Ramos: Así Veo las Cosas brings Ramos closer than ever to his audience and reflects the highest standards of journalism in the digital age. The project expands the possibilities for storytelling, direct audience engagement, and meaningful impact within a constantly evolving media ecosystem.
About Pitaya Entertainment
Pitaya Entertainment is one of the world’s premier Spanish-language podcast networks. Its shows span entertainment, sports, comedy, self-improvement, wellness, news, business, and true crime, and feature some of the most important talent in the podcast industry—including thought leaders, cultural influencers, world-renowned journalists, and major celebrities.
About Tres Alebrijes LLC
Tres Alebrijes LLC is an independent, digital-native production company that creates video podcasts and globally relevant documentaries focused on journalism and true-crime stories. Founded by Jorge Ramos, María Martínez-Guzmán, and Bilai Joa Silar, the company elevates Latino voices through modern, platform-native storytelling.
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