A message from our Chief Investment Officer:

Happy Autumn! As we close out October and head into November, I wanted to send you a brief update regarding the election and it’s impact on your investments and the overall economy. (This email and the statements within should not be construed as an endorsement of any party or candidate for office at any level.)

We are heading to an election where there has certainly been more than enough rhetoric from all involved as to what someone winning or losing various positions would mean for you and for your and our country’s future. Most of what is being said by everyone is sensationalized and over dramatized in order to stir emotion from you the voter to try and get you to vote a certain way.


Here are a few things that we can say with certainty:

  • When the election concludes, there will be mixed reactions, with some thrilled and others disappointed. (Personally, I’ll just be glad it's over—just like the markets, which are looking for certainty.)


  • Markets thrive on information, and the unknowns of an election often lead to volatility. Once the outcome is clear, markets adjust based on anticipated policies.


  • Historically, elections don’t directly drive market shifts, nor is any one party consistently better or worse for the economy.


  • In fact, markets generally perform best under a split government, where slower change requires compromise.

So, while you may be sitting there thinking or hearing that “This time it’s different”, the reality is that it is very likely that we will see significant changes in market direction due to the outcome of the election.

There will be plenty of reason for volatility between unrest in the middle east, war’s impact on energy markets, the war in Russia, or the movements of the Fed. Those are the areas that we should watch for market triggers much more so than the outcome of the election.


We know historically that taking action that is a strong deviation from your established plan because short-term changes usually have negative long-term results.


Your best outcome is almost always found in time in the market, vs. trying to time the market.  

You may have concerns, or may be hearing that you need to take some level of immediate action, BUT as I have told you in the past: when in doubt, shut off the TV, throw away the newspaper, unplug the computer, put down the smart phone, and meet with your advisor when questions arise.


And don't forget to vote!

Have a great fall and let us know what questions you may have as we move in to the end of the year.

Brandon Masbruch, CPFA, NSSA
Vice-President & Chief Financial Officer

(608) 807-4775
1806 Seminole Hwy, Madison, WI 53711
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