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A highlight of any European trip for me is the dogs. Dogs everywhere. Little dogs, big dogs and everything in-between. Dogs are accepted in hotels, restaurants, and big shopping venues, little venues, and everything in-between.
In Paris there is a department store on the Left Bank, Bon Marche. It is two huge buildings that are connected by a covered walkway. In one of the buildings, there are products for dogs that span prime footage on three floors. An array of product from personalized photo stickers to customized collars and everything in-between.
As you arrive at each floor on the escalator, the railing is spotted with caricatures of dogs that are animated. With purchase shoppers are given a distinctive bag that says, “Je t'aime comme un chien, I love you like a dog”. Wherever you are in Paris, when you see the bag you know where that shopper has been.
This has to be a part of an amazing business plan. Kudos to Bon Marche, question to every other major retailer, why not you?
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