INAUGURAL ISSUE

Kellogg Teaching Resources (KTR) unites the DRRC negotiation product suite and Kellogg Case Publishing's robust catalog under one pedagogical umbrella — and our new platform, Teach with Kellogg, delivers these research-driven materials to educators everywhere.

Each month, this newsletter will highlight new offerings, upcoming events, and the cases and teaching materials making an impact in classrooms around the globe.

Welcome to KTR!

Create an account on Teach With Kellogg to access all the products and resources—it just takes a minute!

A note to our DRRC customers: We will continue to send the quarterly DRRC newsletter - brimming as always with negotiation-focused products, events, and updates. This new KTR newsletter has an expanded focus on all business teaching materials, so please feel free to share it with your colleagues.

Acknowledged as Best Selling Case

Disney+ and Machine Learning in the Streaming Age

How do you compete with Netflix? Disney faced this dilemma in 2019, and machine learning was part of the answer—but which use cases matter? What data do you need? Where's the bias hiding? This case teaches students to think strategically about ML without writing a single line of code.

Perfect for the manager's seat, not the engineer's desk.

The Case Centre awarded this case as a best seller for 2025.

*To view this case, you will need to create an account on Teach With Kellogg—it just takes a minute!

In the Spotlight:

A Role Playing Team Exercise

Managing Innovation Task

Most teams outperform their individual members, proving the power of collaboration. When they don't? It sparks crucial conversations about group dynamics, conflict, and leadership.

This fast-paced team exercise challenges participants to sequence the 11 critical steps of managing innovation—first alone, then together. It demonstrates decisively why innovation demands teamwork.

Learn more about this product during our free webinar with Dr. Randall Peterson, London Business School:



📅 Thursday, March 5

🕐 10:00 am - 11:00 am CT

🔗 Register here!

Three NEW Case Studies

Blinkit: Managing Market Leadership in the Indian Quick Commerce Market

Amazon looms. Blinkit has 45% of India's quick commerce market—for now. With three radically different strategies on the table, which path protects market leadership when a giant enters your space?

This case puts students in the war room as the clock ticks down.

Orion Medical: Structuring, Funding, and Commercializing Cross-Business Digital Innovation

This 2025 case tackles one of modern business's thorniest challenges: how to govern platform innovation across organizational silos. Students must design a funding, ownership, and commercialization model that aligns incentives across four autonomous business units—or risk seeing competitive advantage slip away.

Orion Medical is the ideal case for teaching organizational design, platform strategy, and cross-functional leadership.

Future-Proof Marketing: Informatica's AI Integration for B2B

The board is waiting: Informatica's marketing team spent 2025 integrating AI across operations—but integration isn't the same as transformation. CMO Jim Kruger needs a clear-eyed assessment of what's working and a compelling vision for 2026.

Students must analyze the data, evaluate the high-priority use cases, and recommend the strategic path forward.

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