Fall 2022

Elevate your Advertising

Are you looking to add another tool to your advertising toolbox? Google Ads puts your business goals first to help build ads that target your specific audience and create the results that matter to you. If you’re ready to take that next step in digital advertising, here are three tips to help you succeed. Use 8-10 headlines within a single ad Make sure to include enough headlines with a variety of search terms. In addition, provide keywords within at least two of your headlines. This will increase the chance of your ads showing up when a user searches for your keywords or other related topics.  Make use of Optimization Google Ads presents recommendations that allow you to make quick and easy adjustments. Once your ads are running, check back frequently to see if Google has suggestions that will increase the success of your ads. Review these recommendations and apply them to a specific ad or campaign if they fit your needs. Provide a Call to Action Include link extensions that provide your business’ phone number, address or website. This encourages users to call your business, visit in person or online while providing a quick and easy way to do so. With these simple tips, you will be able to take full advantage of the benefits Google Ads can provide. Remember to be patient as you learn the process and watch your business grow!

Establishing measurables is the “pudding” of your plan A strong communications plan not only incorporates a variety tactics to achieve the desired outcomes but, equally important, it includes key performance indicators (KPIs) for measuring success. These KPIs are set based on the goals you seek to achieve with your plan. Some may be straight forward such as promoting an upcoming event. KPIs may include the number of visits to your website or social media pages promoting the event, the amount of engagement on social media posts, ticket sales and, of course, attendance at the event.  Others can be much more nuanced and challenging to measure. For instance, if your plan is to reduce drug abuse through an awareness and education campaign, what metrics will you use to determine success? Will your results be based on the reduction in the number of hospitalizations, overdoses and arrests? Will it include a decrease in drug availability? How about overall knowledge and awareness in the community? And, how accessible is the information to gather? All of these are measurable but, as you see, they are much more difficult to track than the number of tickets sold or event attendance. While the two are completely separate examples, one thing both have in common is the importance of having a baseline measurement to determine success. After all, you can’t measure success unless you have something to measure it against. That means it’s vital to not only create a clearly defined set of metrics but to understand what the baseline is for each metric. This takes research. In some cases, a lot of research depending upon your business and what your goals are, especially if they are not as tangible as website visits or the amount of product sold. You may need to do focus groups or some type of polling to establish the baseline. These metrics not only provide a valuable tool for identifying success or not, they also help you and / or your team stay focused on the goal. And, by monitoring the metrics regularly, you can adjust your tactics and messaging as needed to ensure a positive outcome.  As they say, “The proof is in the pudding” and the pudding for any communications plan is the KPIs.

Name Dropping Here's a sampling of what's going on with our clients:

The Mulva Cultural Center hosted a media tour in August to give an inside look for the first time. Click here to read about the facility with less than a year until opening.

The focus was on healing and hope for the future as more than 150 people gathered recently for the KUNHI-YO’ “I’m Healthy” HOPE 2022 event. Sponsored by Oneida Behavioral Health’s Tribal Opioid Response, the goal of the event was to raise awareness of drug overdoses, reduce the stigma of drug-related deaths and acknowledge the grief felt by families and friends.

The Heart of the Valley Metropolitan Sewerage District recently broke ground on a major project. The Effluent Disc Filter project will add another level of filtration to remove additional phosphorus and suspended solids to meet more stringent permit requirements.

The Chamber of Marine Commerce is optimistic heading into the final months of the shipping season on the Great Lakes – St. Lawrence Seaway system. The Welland Tribune quotes Chamber leaders saying “the seaway is ready to respond to the opportunities between now and the end of the season, including Canadian grain shipments that could lead to a comeback this fall.”

Green Bay Austin Straubel International Airport (GRB) was proud to be a participant in this year’s Flight of Champions Honor Flight. Hundreds of people turned out to welcome back Vietnam and Korean era veterans who spent the day touring their monuments at the nation’s capital. Thank you Veterans and to everyone who helped make this event a success. Speaking of travel, if you’re looking to get away this fall or winter? GRB has nine nonstop flights! Hop on a plane to Las Vegas, Phoenix, Denver, Minneapolis, Chicago, Detroit, Atlanta, Orlando, Fort Myers. Check out last minute flight deals

Wisconsin Aluminum Foundry retirees joined with current employees to break ground on a new 55,000 square-foot expansion project at the Manitowoc foundry during a recent retiree/employee recognition and appreciation events. The new $20 million addition will create 80 new jobs and accelerate WAF’s growth in key target markets such as electric vehicles, medical equipment and consumer products. The facility will be operational in the summer of 2023.

Quick Quote “When the trust account is high, communication is easy, instant and effective.” – Stephen R. Covey

‌ ‌ ‌

Visit our website