Local promotion activities help Wisconsin dairy farmers share dairy’s story of nutrition, community impact and environmental stewardship.
Dairy Farmers of Wisconsin proudly supports local dairy promotion programs - through funding and educational or promotional materials - to build consumer trust in Wisconsin dairy products, dairy farmers and dairy farming practices. We efficiently extend local and national checkoff programs into local communities through a multitude of people we affectionately refer to as ‘Champions of Dairy’. These grassroots dairy efforts succeed thanks to these boots on the ground, dairy-loving volunteers:
- County dairy promotion groups
- Wisconsin FFA chapters
- Wisconsin 4-H
- Wisconsin Farm Bureau Federation and Ag in the Classroom
If you’ve attended or organized a dairy promotion event, you know it takes many hands to bring these experiences to life. These volunteers are passionate champions of Wisconsin dairy and help connect consumers and farmers, building trust and helping to solidify dairy’s place in communities from one corner of the state to the other.
As you are out and about celebrating dairy during National Dairy Month, be sure to extend a thank you to those volunteers who are there to share your story with consumers and help build that bridge of trust and love of dairy.
Beth Schaefer
Regional Program Manager at Dairy Farmers of Wisconsin
