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Exhibiting at a show? SIGEP, ScotHot, Gulfood, Anuga, HRC, Food & Drink Shows - to list just a few happening over the next 6 months, and of course HOSTMilano returns in October 2027. If you've booked a stand, here are our top tips to maximise your investment:
1. Pre Show - 3 months out - build awareness
- PR - send out press releases and respond to magazine show previews to secure coverage
- eshots to the sectors you're keen to engage with. Invite them to your stand, and send monthly eshots, at least 3 to start building awareness
- advertise - some industry magazines offer special packages to support exhibitions so take advantage of the deals, and remember to add a QR code/ link to capture leads
- social media - collaborate with exhibition organisers (use the new collaboration tool on LinkedIn)
2. Show Time - stand out
- get your loudest and proudest brand advocators manning the stand
- add interest to your stand with games that will draw in visitors
- be prepared with food/snacks and water to give away, plus goodie bags
- social media - on the day keep creating and posting videos and images
3. Post Show - follow up
- contact leads from the show
- email your database/lists - did you miss us at the show, here's what you missed
- social media - create a reel of your time at the show, post across your platforms, collaborate with the exhibition
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