As reported by CNN , a Facebook page dedicated to a two-year-old with a mobility-impairing disease that requires use of a wheelchair recently went viral when the child’s mother posted a picture of her son staring at a Target ad of another child modeling clothing while in a wheelchair.

Oliver Garza-Pena suffers from Caudal Regression Syndrome that impairs development of his lower body; as a result, he uses a wheelchair for mobility. During a recent trip to an Arizona Target store, Oliver and his mother, Demi, went through the children’s clothing area where they came across a large picture/ad of a young boy in a wheel chair modeling an orange-colored shirt.

Demi realized that Oliver was staring at the ad—it was the first time he had ever seen a child like himself pictured in advertising. As Demi told “Good Morning America,” “I could see the look on his face—he knew that boy (in the ad) was like him.”

When Oliver couldn’t break his stare, Demi stepped away and snapped a photo. Later, she posted the photo on Facebook and shared the story of her son finding that he isn’t alone in the world. She wrote, “He just stared at it in awe. He recognized another boy like him, smiling and laughing on a display at Target. Oliver sees kids every day, but he never gets to see kids like him. This is amazing!”

Kudos to Target for thinking more inclusively to have clothing models who are representative of our diverse world! This is yet another example of Target’s leadership on human inclusivity; in April 2016, Target announced it would allow customers to use its bathrooms according to a customer’s gender identity. This was a radical move at the time—four years ago is a long time for trans people; we’ve gained much more acceptance since then. (Target even endured a conservative-led boycott for its bathroom policy.)

There is no reason why more companies can’t think like Target. Inclusivity can be a win-win for everyone!