Finding a “new normal” has been on top of the list for many as businesses have transitioned to working during a pandemic. For some, finding new ways to safely communicate with clients, customers and employees is part of that “new normal.” Technology is a great way to connect with your core audiences in a safe way. If you haven’t already used technology to communicate, now is a great time to start.
Communicating during a pandemic has been made fairly easy with the various types of technology that are offered. There’s video, text, email, and phone calls as your high-level categories. Each of these can be can be broken down even further to offer businesses (and consumers) the perfect way to connect.
When the pandemic hit, many businesses shifted to working from home, which meant no more face-to-face meetings. Luckily, there are a number of great tools for businesses to use to stay connected. Video applications such as Microsoft Teams, GoTo Meeting, Zoom and Webex are all great platforms for meetings with a large group of people. You can easily share documents and photos with others and show your personality with fun backgrounds.
Platforms like Teams, Skype and Facebook Messenger are great for businesses that need to have a way to communicate quickly with employees without using email. Share documents, photos and videos. These programs are perfect when employees are working from remote locations.
Social media is a go-to source for consumers to get updated information on what is happening with their favorite stores, businesses and communities. When the Stay At Home Order began, this was a great opportunity for companies to push their customer service to a new level. It’s a fast, easy and typically a free way to communicate with each platform offering unique ways to engage using video, text, graphics and even GIFs.
And don’t forget about email! Email is still a relevant way to stay connected, and when paired with social media tools, it can be a fun and interactive way to get the attention of your audience. E-newsletter sites offer ways to connect your social feeds to make it easy for people to find you wherever you are online. Embed videos and send fun evites to your webinar or Facebook Live streams.
In a world of uncertainty, don’t let it stop you from communicating. Technology is your friend to safely, efficiently and effectively connect with your audiences no matter where you are.