Fall 2020
Name Dropping
Here's a sampling of what's going on with our clients and staff:

A special thank you goes out to everyone in the healthcare industry working hard to keep us all safe and healthy. As cases of COVID-19 rise, we are grateful for the nurses, doctors, assistants and many more that are on the frontlines.

Congratulations to Cornerstone Business Services for being invited to join James Moore & Co. and the Velocity Advisory Group as part of the Transition Advisory Team. When you need experts to guide you through the expanding or selling of your business, this team is for you.

Way to go! The Lake Companies has received a U.S. Patent for its technology that monitors and controls complex manufacturing environments. Congratulations to the team that developed this innovative technology!

The Fox River Cleanup Project wrapped up work this summer ending 12 years of dredging, capping and covering operations to reduce the impact of PCBs in the sediment of the Lower Fox River. In all, nearly 6 million cubic yards of sediment was dredged and processed in the 13.3 mile stretch of the river from Little Rapids to the bay. 

Congratulations to the Bellin Health Values in Practice (VIP) award winners. Five individuals and five teams were presented their awards during a recent special event at Lambeau Field, along with the winners of the John R. Underwood Business Excellence Award and the Robert & Carol Bush Excellence in Nursing Award.  

Congratulations to U.S. Gain for recently becoming the largest renewable natural gas (RNG) supplier in Oregon! A leader in the development, procurement and distribution of RNG, U.S. Gain invests in and manages renewable natural gas development projects at dairies, landfills and wastewater treatment plants to produce a cleaner energy alternative.
Quick Quote

“Effective communication is 20% what you know and
80% how you feel about what you know.”
-Jim Rohn
Embracing Technology
to Improve
Communication Efforts

Finding a “new normal” has been on top of the list for many as businesses have transitioned to working during a pandemic. For some, finding new ways to safely communicate with clients, customers and employees is part of that “new normal.” Technology is a great way to connect with your core audiences in a safe way. If you haven’t already used technology to communicate, now is a great time to start.

Communicating during a pandemic has been made fairly easy with the various types of technology that are offered. There’s video, text, email, and phone calls as your high-level categories. Each of these can be can be broken down even further to offer businesses (and consumers) the perfect way to connect.

When the pandemic hit, many businesses shifted to working from home, which meant no more face-to-face meetings. Luckily, there are a number of great tools for businesses to use to stay connected. Video applications such as Microsoft Teams, GoTo Meeting, Zoom and Webex are all great platforms for meetings with a large group of people. You can easily share documents and photos with others and show your personality with fun backgrounds.

Platforms like Teams, Skype and Facebook Messenger are great for businesses that need to have a way to communicate quickly with employees without using email. Share documents, photos and videos. These programs are perfect when employees are working from remote locations.

Social media is a go-to source for consumers to get updated information on what is happening with their favorite stores, businesses and communities. When the Stay At Home Order began, this was a great opportunity for companies to push their customer service to a new level. It’s a fast, easy and typically a free way to communicate with each platform offering unique ways to engage using video, text, graphics and even GIFs.

And don’t forget about email! Email is still a relevant way to stay connected, and when paired with social media tools, it can be a fun and interactive way to get the attention of your audience. E-newsletter sites offer ways to connect your social feeds to make it easy for people to find you wherever you are online. Embed videos and send fun evites to your webinar or Facebook Live streams.

In a world of uncertainty, don’t let it stop you from communicating. Technology is your friend to safely, efficiently and effectively connect with your audiences no matter where you are. 
Looking to expand your social media skills?
You’re invited to join the LF team as we present Social Media for Business 2.0: Beyond the Basics. Hosted by the Greater Green Bay Chamber, this six part virtual workshop will dive deep into advertising, why analytics matter, when and why to go live, creating stories, maximizing LinkedIn and, of course, a review of the tools used to create engaging content that delivers ROI.

Register for any or all of the workshops today on the Chamber’s website.