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The Cheese Cup, a unique fly fishing tournament with a heartfelt mission, returns on Saturday, June 14, inviting anglers of all skill levels to cast a line for youth mental health. Hosted by The Northern Angler, the beloved community event raises critical funds for suicide prevention and mental health services at Child and Family Services of Northwestern Michigan.
Participants fish from 6:30 a.m. to 2:30 p.m. in teams of two in their favorite local spots. After a day on the water, everyone will gather at Earthen Ales for the after party—a celebration filled with prizes, camaraderie, and community spirit.
The Cheese Cup began in memory of a young man named Alex Hawke, aka "Cheese," who worked at The Northern Angler and tragically lost his life to suicide. For many, it was a way to turn grief into action.
“I started fishing in the Cheese Cup after learning about the loss of a wonderful young man,” shared volunteer Binger. “All of the funds raised support Child and Family Services’ suicide prevention efforts and vital mental health work for local youth. I hope people take away an awareness that we can all help in our own way.”
Another volunteer, Bill, first got involved through a personal connection. “I knew Alex's parents, Jeremy and Kathy Hawke,” he said. “Seeing such a fine family go through that pain made me want to help any way I can.”
Over the years, the event has grown—not just in size, but in impact. “This is a fun event for the entire family that raises a significant amount for a critical cause,” Bill added. “More and more local businesses are stepping up with donations and support. It’s inspiring to see.”
Whether seasoned fly fishers or community members who care deeply about mental health, participants in the Cheese Cup found a meaningful way to make a difference—one cast at a time.
Interested in participating in this year’s Cheese Cup on Saturday, June 14?
Registration is still open at thenorthernangler.com
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