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DEAR VALUED PARTNERS,
Happy New Year! In an increasingly tech and data-driven world, people often seem to think optimism can only exist without sensibility or pragmatism. Still, optimism works best as part of a balanced set of tools, says Kate O’Neill, founder and CEO of KO Insights. Optimistic leaders envision a way forward for their organization that draws from its purpose and keeps the team connected to that purpose even when patience wears thin and times are lean. Over the next few months, it will take active and optimistic leadership at the national, regional, state and local levels to work through the challenges facing our industry. Because of this, it is important to remember that the achievement of goals rarely comes before hard work, determination and progressive thinking. In our collective pursuit to reach $10B in global spending for the South, we must remain steadfast in international investments for trade co-op, earned media activities, global consumer advertising, and focused distribution & channel management strategies. The returns will be strong because we have the right set of balanced tools and partnerships. All Y’all Are Welcome as we invite you to engage and partner with us. It‘s going to be a great year! |
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| MARKETING OPPORTUNITIES |
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Global Week is an all-encompassing event that creates an avenue for a stronger network of journalists, ambassadors and influencers to tell the stories of the South to the world. This event gathers state tourism office staff, destination marketing professionals, PR practitioners and media vendors for three days to huddle around our region’s global competitiveness and strategies to increase market share.
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REGISTER FOR GLOBAL SUMMIT
April 24-26
Be a part of a master class led by curated industry experts. Here you will gain insights on the recovery of global markets to the South and ways to expand your market share for your destination in the ever-evolving international markets. |
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REGISTER FOR MEDIA MARKETPLACE
April 25-27
PR suppliers benefit from a full day of pre-scheduled appointments with international travel media to promote their destination, event or attraction. Participants of Global Media Marketplace also receive free registration for Global Summit. |
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GLOBAL INNOVATION CHALLENGE
April 26
This exclusive, by invitation only competition of domestic and international media companies is designed to bring out the very best ideas in creativity, innovation and measurement to inspire travel and visitation to and within the 12 member states. |
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| SOUTHERN SUCCESSES |
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American Tours International brings the World to the South
Learn how for over 40 years, ATI has provided unparalleled service expertise and a wide product range to encourage the international as well as domestic traveler to visit the South.
Travel South and ATI have partnered through the Drive America™self-drive programs to offer flexible, dynamic packaging technology to customize the Southern road trip for their extensive base of commercial travel buyers in the United States, United Kingdom, Canada and the EU. We visited with Nick Hentschel, Chief Operating Officer of ATI, to find out more about this powerful partnership.
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| IN THE NEWS |
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Digital outreach continues to explode as part of the three-tiered marketing campaign targeting Canada, UK/Ireland, Australia and New Zealand. The outreach features trip planning content on Vacaay, Travel Daily Trade advertorials and content and deals designed by iTravel/The Travel Junction for the retargeting campaign. See the below online articles that promote Outdoors, Culinary and Invitations to visit the South with featured quotes from Travel South partner state representatives and an in-depth interview with Liz Bittner.
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OUTDOOR ADVENTURES
The great Southern outdoors and all its adventures are this blog's focus. Climbing, boating, camping, paddle boarding, fishing, kayaking and horseback riding are just some of the many experiences the South has to offer. |
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FOOD FANFARE
Read to hear how this blogger ate and drank a path through the South focusing on the food, bourbon and whiskey trails as well as iconic markets and barbecue prepared by award-winning pit masters. |
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ALL Y'ALL ARE WELCOME
The South is more than ready to welcome global travellers. Travel Daily Media spoke with Liz Bittner about the travel pillars we actively promote and its partnership with inspirational travel platform Vacaay. |
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| | | | | | | | | | UPCOMING EVENTS | | | |  | | Nordic Sales Days
March 20-269
Join Travel South at the FDM Show and Discover America Denmark open to state tourism offices, DMOs, attractions and travel suppliers looking to build or seek new business from these key markets. Space is limited on a first-come, first-served basis.
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Australia Mission
June 19-24
Join Travel South on our mission to Australia. You will have the opportunity to meet with current and future International tour operators, product managers and editorial media. Space is limited so register now.
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