Opening Minds With the Science of Framing
-by Karen Ager, EH Communications Director
It's a well-known riddle: If a tree falls in the woods and nobody hears it, did it make a noise? Could there be anything worse than an entire audience oblivious to your message? Actually, yes. It's far worse when your audience hears the message but misinterprets your intent. This happens more often than we like to think. Fortunately, there's a proven scientific approach to help solve this problem.
That approach is called framing, a science that can change the way audiences organize, perceive and communicate information about a topic or issue.