Our Newest Release: Endurica EIE
Fast Computation of Nonlinear, Multichannel Load History 
Patented Interpolation Engine Enables Real-Time Analysis of Damage Development and Durability 
Endurica EIE TM is for engineers responsible for ensuring durability of rubber parts operating under multi-channel, variable amplitude load histories. Full load histories from on-road recordings, or from vehicle dynamics simulations can now be quickly analyzed to determine their complete impact on damage.   Endurica EIE TM breaks past bottlenecks due to signal length and long computation time of finite element simulations of full load history. The method is almost as fast as linear superposition of unit load cases (a common method used for linear structures), but it is now valid for finite straining and nonlinear material behavior. Endurica EIE TM speeds up the calculation process so that a calculation that would have taken hours or days can be completed in seconds or minutes. Endurica EIE TM uses Endurica’s patented method...  READ MORE 
Want to know more? Read Jesse's Blog Post
EIE – Effect of Map Discretization on Interpolation Accuracy

The accuracy of the interpolated results performed by EIE is dependent on the discretization of the map. Specifically, the results will become more accurate as the map’s point density increases. This study uses a simple 2D model to quantify the accuracy of results interpolated from maps with different densities. READ MORE
Ten years goes fast - check out our timeline (scroll down to enjoy fun photos), the Top 10 Reasons to Celebrate Endurica's 10-Year Anniversary, and Will Mars' insights:
A Look Back 10 Years
Where is the Industry Now?
A Look Ahead 10 Years
Question: Where was the rubber industry 10 years ago in regard to fatigue life prediction methods?
ANSWER - Will:  There was plenty of great academic work and good understanding of fundamentals, but the methods were only deployed – if at all - via “home-built” solutions that could never support a broad enough audience to really impact daily product design decisions.  Simulation methods and experimental methods shared theoretical foundations but they were poorly integrated.  They suffered from operational problems, noisy data and open-ended test duration. It was possible to analyze a crack if you could mesh it, but the added bookkeeping and convergence burdens were usually not sustainable in a production engineering context.  Mostly, analysts relied on tradition-based crack nucleation approaches that would look at quantities like strain or stress or strain energy density.  These were not very accurate and they were limiting in many ways, even though they were widely used. They left companies very dependent on build and break iterations.
Question: Where is the industry today?
ANSWER - Will: The early adopters of our solutions have been off and running now for a number of years. Our critical plane method has gained recognition for its high accuracy when dealing with multiaxial cases , cases involving crack closure, cases involving strain crystallization. Our testing methods have gained recognition for high reliability and throughput. Our users are doing production engineering with our tools. They are consistently winning on durability issues. They are handling durability issues right up front when they bid for new business. They are expanding their in-house labs to increase testing capacity and they are winning innovation awards from OEMs. They are using actual road-load cases from their customers to design light-weight, just-right parts that meet durability requirements . The automotive industry has lead adoption but aerospace, tires, energy, and consumer products are also coming up. We have users across the entire supply chain: raw material suppliers, component producers and OEMs.  The huge value that was locked up because durability was previously so difficult to manage is now unlocked in new ways for the first time. This has been the wind in Endurica’s sails for the last 10 years.
Question: Where do you see the industry in 10 years?
ANSWER - Will: In 10 years, OEMs will expect durability from all component producers on day 1, even for radical projects. They will expect designs already optimized for cost and weight . They will push more warrantee responsibility to the supplier. They will monitor durability requirements via shared testing and simulation workflows . Suppliers will pitch solutions using characterization and simulation to show their product working well in your product. The design and selection of rubber compounds to match applications will enter a golden age as real-world customer usage conditions will finally be taken fully into account. Where design and selection was previously limited by the budget for a few build and break iterations, and low visibility of design options, they will soon be informed by an almost unlimited evaluation of all possibilities . Where simulation methods have traditionally had greatest impact on product design functions, we will also start to see rubber part Digital Twins that track damage accumulation and create value in the operational functions of a business. Durability is definitely set to become a strong arena for competition in the next 10 years.
Rubber Durability Training
Last chance in 2018
Fatigue issues challenge product development teams due to the many factors that govern fatigue behavior, tensions between conflicting business imperatives, and the real risks/high costs involved. . Endurica’s training brings you up to speed on the principles and practices that govern fatigue failure in rubber, and on best practices for testing, design and analysis.
Rubber Necking - a special addition of things that make us look twice!
Another cool thing that made us look twice
It always breaks in three pieces
UNLESS you twist it!
Interview with Coesfeld CEO Mr. Reinhold Kipscholl
and Endurica President Dr. Will Mars at the
ACS Rubber Division Spring Meeting in Indianapolis
Where is Endurica (and @EnduricaWill) Bouncing to Next?
October 9-11, 2018
Louisville, Kentucky, USA

See us at Booth #265
October 10-11, 2018
Dearborn, Michigan, USA

Caterpillar and Tenneco will present their work with Endurica's technology at this event.

October 22-24, 2018
Course to be held AXEL
Ann Arbor, Michigan, USA

October 25-26, 2018
Course to be held AXEL
Ann Arbor, Michigan, USA

October 23-25, 2018
Novi, Michigan, USA

See us at Booth #1020

October 25, 2018
Houston, Texas, USA
2018 Tire Society Meeting News
The Tire Society presented Endurica with their Honorable Mention Award for Excellence of Presentation and Significance of Content for the September 13, 2017 presentation of "Characterizing the Intrinsic Strength of Natural Rubber / Butadiene Rubber Blend"s by C. Robertson, W. Mars, R. Stocek and C. Kipscholl.
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