400 words | 2 minute read
I ran a marketing consulting business for 30 years before joining Endurica and tried to save clients from learning the hard way. When brochures were the only way to convey a company’s message (pre-internet), it was critical that people understood the $5, $50, $500 rule.
- $5 = cost for changes during the earliest design phase. This is the point where everything is on the table as you develop the look, feel, message, and content of the brochure.
$50 = cost to make changes at the first mock-up of the brochure. No big deal. At this stage, changes take READ MORE