Increasing participation in your company's commuter benefits program doesn't always require offering shiny new incentives or programs. Many companies have successfully increased use of their commuter benefits by tapping into a rich resource: employee enthusiasm! Green teams are a very effective vehicle for engaging employees in your commute programs.
The Ministry of Alternative Commutes is a self-organized group of employees who implement a commute incentive program for the City of San Rafael. The program has been in place for three years and about 12 percent of the City's employees participate. The Ministry of Alternative Commutes is allotted a budget for employee commute incentives such as quarterly prize drawings and annual gift cards for those who use alternative transportation at least twice a week. The group uses photos and quotes from participating employees in announcements about the incentives, Bike to Work Day and other events. Examples of their creative marketing posters can be found
is the clever name of Genentech's Green Team.
Green Genes is organized into six committees, each focusing on one interest area. The Transportation Committee informs
employees about the va
rious alternative commute options available to Genentech employees, which include public transit, bicycling, vanpools and shuttles. These options allow people to commute to work in a practical and environmentally sustainable way. The Transportation Committee
has partnered with the company's Electric Vehicle and Bike C
bs to demonstrate how to use electric cars and bikes. W
hen a ferry terminal opened in South San Francisco, they hosted a lunch-and-learn event for employees on the ferry to exp
erience firsthand the ease and comfort of the comm
ith help from Green Genes, Genentech's commute
r program has eliminated millions of car trips and nearly 100 million pounds of CO2 to date. Employee use of alternative commute options at Genentech has also increased from 28 percent to 43 percent since 200